Branding Quick Guide

This 8-page primer contains basic info on writing headlines, choosing photos, creating patterns and more, including specific guidance on where to find more detailed information on the branding website. Keep a copy on your desk as a handy reference guide. | DOWNLOAD

Color Palette

Official Typefaces

Photos and Video

Graphic Elements

What’s New

Environmental graphics in classroom

Review the environmental guidelines to help you bring the brand into physical spaces.

Environmental Brand Guidelines>
“We have a compelling story to tell, and the new brand strategy will allow us to clearly differentiate UB from other institutions.”
Scott Weber, Senior Vice Provost
Academic Affairs