Branding Quick Guide

This 8-page primer contains basic info on writing headlines, choosing photos, creating patterns and more, including specific guidance on where to find more detailed information on the branding website. Keep a copy on your desk as a handy reference guide. | DOWNLOAD

Color Palette

Official Typefaces

Photos and Video

Graphic Elements

What’s New

Environmental graphics in classroom

Review the environmental guidelines to help you bring the brand into physical spaces.

Environmental Brand Guidelines>
“Our 240,000 alumni all over the world already speak a common language: a passion for UB. The identity and brand strategy is going to allow all of us to communicate that passion in a powerful, consistent and succinct manner.”
Larry Zielinski, Executive in Residence, Healthcare Administration
School of Management