University at Buffalo - The State University of New York
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Here is how we tell our story, together

Branding Quick Guide

This 8-page primer contains basic info on writing headlines, choosing photos, creating patterns and more, including specific guidance on where to find more detailed information on the branding website. Keep a copy on your desk as a handy reference guide. | DOWNLOAD

Color Palette

Official Typefaces

Photos and Video

Graphic Elements

What’s New

Review the environmental guidelines to help you bring the brand into physical spaces.  

Environmental Brand Guidelines>
“These are such exciting times at UB and in Buffalo, and this moment is perfect for redefining our public persona through the identity and brand initiative that we are launching today.”
Liesl Folks, Dean
School of Engineering and Applied Sciences