True Blue Communications Guide and Assets

The True Blue campaign is an ongoing internal communications strategy that connects UB students, faculty, staff, alumni and families, inspiring them to demonstrate pride while fostering engagement with the university. It highlights passionate people who show their pride every day, whether that’s through an outward expression of spirit, a commitment to service or a notable achievement. 

Get Blue Fridays ➡ True Blue Fridays

Wearing blue on Fridays is still a university tradition to show our collective pride.

On this page:

Graphics and Logos

You are encouraged to use the True Blue ribbon graphic on communications that relate to the campaign, such as posters, digital displays, giveaways and merchandise, social media posts, and more. Marks are available in various sizes and orientations to meet different spatial and contextual needs.


  • Follow standard branding guidelines where applicable. The True Blue ribbon graphics are under the same Trademarks and Licensing governance as other official university logos and lockups.
  • Use adequate clear space around the True Blue mark. Approximately the full cap height of the letter B should be observed around the perimeter of the ribbon. No other logos or lockups should infringe on that space.
  • The ribbon may be applied over photos, illustrations or other graphic elements to indicate inclusion within the campaign.
  • Include a secondary reference such as the university's full name, master brand mark, a unit lockup, #UBuffalo, #UBTrueBlue or a web address. The initials UB, the spirit mark and the interlocking UB do not qualify as a secondary reference.
  • True Blue and #UBTrueBlue can be shown in plain text.
True Blue ribbon.
clear space for True Blue ribbon.
True Blue ribbon over social media post.

Editorial Direction

Assess the prideful events, content and communications you currently have in place or planned, and find ways of integrating True Blue graphics and language into them. True Blue spirit is not limited to one specific activity or context—it can be any example of pride in or excitement about UB, our community or our accomplishments. 

When referencing True Blue in running copy or headlines, it should always appear in title case. 

Web Modules

Evaluate your current web pages to look for logical places and pages to include a reference or button to the True Blue site. The modules serve as a pride-building connection and a prompt to share spirit. You can integrate the following shared content references as indicated below.

Access all modules at this UBCMS link:


Combined Banner and Instagram Gallery

For use only on 'One Column' pages.

True Blue Banner.

This is what it means to be #UBTrueBlue.

Medium Column Banner

For use on ‘Three Column’ page templates, as well as ‘Six Column’ sections of column controls.

True Blue Banner.

What makes you #UBTrueBlue?

Narrow Column Banner

For use in right sidebars and 'Three Column’ sections of column controls.

True Blue Banner.

What makes you #UBTrueBlue?

Iconic Locations Banner

Iconic Places on Campus

Say 'Blue Cheese!' Capture True Blue memories at these spots, well-known for their scenic beauty and ideal photo ops. 

Zoom Backgrounds

A full suite of background images has been developed to share your True Blue pride whether you're working on campus or off.

Graphical backgrounds

Photo Backgrounds

Unit Templates

This campaign aims to showcase the unique connections real people have to UB and the personal reasons they are proud to be part of our community. This PowerPoint template provides a framework to visually display such individuals. Instructional copy is also included to help you identify what makes an individual True Blue. You may choose to use this approach on digital displays, in departmental presentations or as printed flyers. 

True Blue Individual Highlight template.