Sponsorship and Governance

Our UB Identity and Brand Strategy Initiative is sponsored by the university's president, provost and senior leadership. The Division of University Communications is leading our effort, in partnership with Marshall Strategy and Ologie—two firms that have worked extensively with institutions of higher education in the development of sophisticated and compelling brands.

To guide UB’s success in this initiative, three strategic teams have been established to represent the many facets of the university community.

Brand Strategy Core Team

  • Directs and manages the brand strategy engagement initiatives
  • Provides counsel on the project deliverables
  • Delivers initial input at critical milestones of the engagement
  • Meets regularly for the duration of the engagement


  • Division of University Communications’ Senior Leadership
  • Select Members of Senior Communicators Advisory Council
  • Communications Representatives from Decanal and Administrative Units: Alumni, Philanthropy, Health Sciences, Enrollment, Athletics, University Life and Services

President’s Brand Council

  • Reviews engagement analyses, strategic plans/recommendations
  • Provides input on brand strategy elements at periodic meetings
  • Participates in quantitative/qualitative research studies and positioning/platform development meetings
  • Serves as brand strategy advocates


  • Select Deans and Department Chairs
  • Senior Members of Administration
  • Senior Members of Faculty and Staff

Senior Communicators Advisory Council

  • Regularly provides counsel on strategic communications efforts
  • Receives briefings on progress at established, monthly meetings
  • Provides input at critical junctures of the brand strategy process
  • Reviews engagement analyses, strategic plans/recommendations
  • May be asked to participate in input/feedback sessions
  • Will design, lead and manage day-to-day platform launch


  • Division of University Communications’ Senior Leadership
  • Senior Communicators from Decanal and Administrative Units