As a result of the Operational Excellence Initiative launched by the university in 2017, University Communications (UC) leads university-wide contracts for media buying and offers pre-qualified vendors for creative services. Operational excellence initiatives stress increasing effectiveness and efficiency by challenging the conventional way we do business and using data to drive decisions. To inform our decision-making process, UC conducted thorough interviews and audits of communication practices across the campus community, which included input from senior communicators as well as university leadership. The outcome of this research will result in a variety of university-wide contracts for unit use. See what other projects are underway as part of the Operational Excellence Initiative.
Units must follow the guidelines for each service area to work with the approved set of vendors.