Here's how it call comes together.

Resources and Tools Index

Together, the many pieces of the UB brand tell an amazing story. Even within the limits of our guidelines, these elements are all part of a flexible yet cohesive system that enables us to convey powerful stories in any medium. Here is how.

  • Communication Brief
    2/4/22
    Having the right information in the right place streamlines projects, organizes messages and helps us stay on point.
  • Mood Boards
    3/27/20
    Hone in on your audience and project goals by identifying an appropriate look and feel.
  • Examples
    4/3/25
    See our voice, palette, photography, typography and graphic elements come together across a range of sample designs.
  • Environmental Guidelines
    5/1/25
    Integrating the brand throughout the university's physical spaces will help us create a cohesive look and make a memorable impression on students, faculty, staff and visitors. Requests to install environmental graphics or large signage displays must be submitted for branding review, before Trademarks and Licensing approval is granted, through the form at the bottom of this page.
Accessibility Training Available

A free online educational resource is available through Deque University to improve your web accessibility knowledge and skill set. The full curriculum contains over 30 courses on creating accessible documents, testing and more, which are extremely valuable skills for web developers, content editors and all faculty and staff who create online materials.

> Please register to access Deque University courses.

Tools you can use

Photos and video

Brand Training

Style Guides

Digital

Media

Trademarks and licensing