Alumni Arena with banners.

Environmental Brand Guidelines

Integrating the brand throughout the university's physical spaces will help us create a cohesive look and make a memorable impression on students, faculty, staff and visitors.

Before you begin:

Please review these guidelines prior to starting your environmental project – whether that’s redesigning a space or creating new graphics.


Download Full Guide

Physical Spaces

Every space should be connected to our brand in some way, whether that’s reflected through paint, fabrics, furniture and/or the materials used in a room. Simply embracing UB Blue or displaying the university’s logo with pride can go a long way to create inspired spaces that generate excitement no matter where you are.

Contact Campus Planning at 645-2612 to redecorate a space, add a splash of color or create new wayfinding signage. 

Environmental Graphics

Photography, typography, brand patterns and graphic elements are all effective ways to add visual interest to a space.

Contact University Communications at 645-9196 to get started on your environmental graphics project.