When you put all the elements together, “Here is how” comes to life. These examples show how the rules and best practices outlined in the UB brand guidelines look, sound and feel in finished pieces. 

Viewing PDFs

You must have a UBIT account to view the PDF examples shown below. If you have any questions or require assistance to access these files, please contact ub-ucom@buffalo.edu.

Examples Index:


2021 UB Viewbook.
School of Nursing Viewbook.
School of Social Work Viewbook.

Postcards, Flyers and Posters

Here to Career Handout.
Inquiry Postcards.
Reasons to celebrate poster.
Yield Postcards.
Capen1 Banner.

Brochures, Guides and Reports

Wellness Lookbook.
SOM Strategy and Impact Report.
Boldly Buffalo Report to Donors.
Ruth Bader Ginsburg Event Program.
Orientation Guide.
Pharmacy Rankings.

Newsletters and Magazines

At Buffalo Spring 2019.
Buffalo Pharmacy Magazine 2021.
UB Honors Today Spring 2019.
GSE Learn Spring 2021.
UB Health Impact Winter 2021.
College Matters Magazine.
Buffalo Engineer Magazine 2021.
UB Neighbor Spring 2020.


Digital display ad.
Digital display ad.
Digital Display.
Mobile ad about fighting cancer.
Mobile ad about AI helping to lower diabetes rates.
Mobile Facebook ad about Jelyse Williams.
Mobile Facebook ad about climate change.
Mobile "Here is How" ad.
Mobile ad about eradicating "forever chemicals".
Advertising Tipsheet

Click here to view our advertising tipsheet.

Integrated Campaign

Student Life True Success Campaign.
Academic integrity campaign poster.
UB First-Generation Poster Campaign.

Environmental Graphics

Environmental Brand Guidelines

Click here to learn more about environmental brand guidelines.


Welcome Back Email Invitation.
UBIT e-newsletter.
Impact in Action.
Email Templates

Click here for more information on email templates.

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