When you put all the elements together, “Here is how” comes to life. These examples show how the rules and best practices outlined in the UB brand guidelines look, sound and feel in finished pieces.
Please contact University Communications at 645-9196 or devonslo@buffalo.edu.
Photography: All categories
Format: 8.5" x 8.5", 28 pages plus cover, coated silk stock
Graphic Elements: Lines (various), ends (various), bullets (open and solid) and pie charts
Typography: Sofia Pro (main), More Pro, Freeland
Color: UB Blue (main) and various secondary colors
Typography: Sofia Pro
Color: UB Blue, Lake LaSalle, Letchworth Autumn, Victor E. Blue, Greiner Green
Graphic Elements: Line-Dashed, Line-Solid, End-Triangle, End-Simple Wide
Photography: Environmental Portraits, Here, Who
Resume Road Map Format: 22" x 17", 5.5" x 8.5" (folded) 70# uncoated text
Interview Hacks Format: 16" x 5", 4.6" x 5" (folded), 80# super smooth accent opaque
Career Play Book Format:3" x 5.25", 120# silk cover, round cornering, die cut hole
Typography: Sofia Pro
Color: UB Blue, Letchworth Autumn, Lake LaSalle, Olmsted Elm, Solar Strand, Greiner Green, Victor E. Blue
Graphic Elements: Line-Solid, End-Bar, End-Simple Wide, Bullet-Solid, Pattern
Photography: Environmental portraits, How
Format: 9" x 9", 28 pgs, coated silk stock, embossed cover
Typography: Sofia Pro, More Pro
Photography: Various
Color: UB Blue, Letchworth Autumn, Solar Strand, Baird Point, Capen Brick, Victor E. Blue, Niagara Whirlpool
Graphic Elements: Various
Format: 8.5" x 11", 8 pgs
Email invitation, program, website and table signage for a professional development conference.
Typography: Sofia Pro
Color: UB Blue, Hayes Hall White, Greiner Green, Townsend Gray
Photography: None
Graphic Elements: Line-Dashed, Bullet-Open, Ends-Circle
Typography: Sofia Pro
Color: UB Blue, Black tint
Photography: How
Graphic Elements: Line-Solid, End-Triangle, Brand Pattern (detail)
Posters, digital display ad, table-tent signage and mobile phone card.
Typography: Sofia Pro
Color: Solar Strand, Victor E. Blue
Graphic Elements: Pattern 8
Photography: Who and Environmental Portraits
Coffee sleeves, calendar, approved t-shirts, pens and mugs
Typography: Sophia Pro, Freeland, More Pro
Color: UB Blue, Greiner Green, Letchworth Autumn, Solar Strand, Victor E. Blue, Lake LaSalle, Bronze Buffalo, Capen Brick, Niagara Whirlpool, Townsend Gray
Graphic Elements: Line-Dashed, Line-Solid, End-Simple Wide, End-Bar
Building banners, walkways, mail truck graphics, wall graphics, table-top banners and elevator wraps
Typography: Sofia Pro, Freeland
Color: UB Blue, Hayes Hall White, Victor E. Blue, Lake LaSalle, Olmsted Elm, Letchworth Autumn
Graphic Elements: Line-Dashed, Line-Solid, End-Triangle, End-Simple Wide, Brand Pattern (detail)
Typography: Arial (default), Georgia (default)
Color: UB Blue, Townsend Gray, Solar Strand
Graphic Elements: Lines-Dashed & Solid
Photography: Here, Who
Typography: Sofia Pro, Freeland, More Pro
Color: UB Blue, Hayes Hall White
Graphic Elements: Lines (various), Ends (various)
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