When you put all the elements together, “Here is how” comes to life. These examples show how the rules and best practices outlined in the UB brand guidelines look, sound and feel in finished pieces. 

Any questions?

Please contact University Communications at 645-9196 or devonslo@buffalo.edu.

Examples Index:


Undergraduate Viewbook
Cover and pages of U B undergraduate admissions print viewbook.

Postcards, Flyers and Posters

Career Services Interview Kit
images of the Career Services the interview kit.


Brochures, Guides and Reports

Strategic Plan
Cover and pages School of Engineering and Applied Sciences Strategic Plan.

Newsletters and Magazines

College Matters
Cover and pages of print College Matters newsletter.

Event Collateral

Communicators Conference
Event Collateral or the 2019 Communicators Conference.

Email invitation, program, website and table signage for a professional development conference.

Print and Digital Advertising

One Ad, Three Ways
Ad in blue with white graphics and type.

One color (UB Blue) with custom graphic linework.

Ad in white with type and graphics in tints of black.

Tints of black with brand linework.

Ad with color photograph and white type.

Full color. Photographic approach would also work in black and white.

Integrated Campaign

Student Life True Success Campaign
Depictions of Student Life's "True" campaign promotional materials.

Posters, digital display ad, table-tent signage and mobile phone card.

Merchandise and Miscellaneous Items

Coffee sleeves, calendar, approved t-shirts, pens and mugs

Environmental Graphics

Building banners, walkways, mail truck graphics, wall graphics, table-top banners and elevator wraps


State of the University Address Email Invitation.
School of Law e-newsletter.
UB Business Day Email Invitation.
job search boot camp email.


A safe return to campus video
Precious Sediment video
Exploring the dark side of Venus video
Here is How video
Spider Venom Video
Leading the charge video

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