Examples
When you put all the elements together, “Here is how” comes to life. These examples show how the rules and best practices outlined in the UB brand guidelines look, sound and feel in finished pieces.
Please contact University Communications at 645-9196 or devonslo@buffalo.edu.
Examples Index:
Viewbooks
Undergraduate Viewbook
Creative elements used
Photography: All categories
Format: 8.5" x 8.5", 28 pages plus cover, coated silk stock
Graphic Elements: Lines (various), ends (various), bullets (open and solid) and pie charts
Typography: Sofia Pro (main), More Pro, Freeland
Color: UB Blue (main) and various secondary colors
More viewbook examples
Postcards, Flyers and Posters
Career Services Interview Kit
Creative elements used
Typography: Sofia Pro
Color: UB Blue, Lake LaSalle, Letchworth Autumn, Victor E. Blue, Greiner Green
Graphic Elements: Line-Dashed, Line-Solid, End-Triangle, End-Simple Wide
Photography: Environmental Portraits, Here, Who
Resume Road Map Format: 22" x 17", 5.5" x 8.5" (folded) 70# uncoated text
Interview Hacks Format: 16" x 5", 4.6" x 5" (folded), 80# super smooth accent opaque
Career Play Book Format:3" x 5.25", 120# silk cover, round cornering, die cut hole
More postcard, flyer and poster examples
Brochures, Guides and Reports
Strategic Plan
Creative elements used
Typography: Sofia Pro
Color: UB Blue, Letchworth Autumn, Lake LaSalle, Olmsted Elm, Solar Strand, Greiner Green, Victor E. Blue
Graphic Elements: Line-Solid, End-Bar, End-Simple Wide, Bullet-Solid, Pattern
Photography: Environmental portraits, How
Format: 9" x 9", 28 pgs, coated silk stock, embossed cover
More brochure, guide and report examples
Newsletters and Magazines
College Matters
Creative elements used
Typography: Sofia Pro, More Pro
Photography: Various
Color: UB Blue, Letchworth Autumn, Solar Strand, Baird Point, Capen Brick, Victor E. Blue, Niagara Whirlpool
Graphic Elements: Various
Format: 8.5" x 11", 8 pgs
More newsletter and magazine examples
Event Collateral
Communicators Conference
Email invitation, program, website and table signage for a professional development conference.
Creative elements used
Typography: Sofia Pro
Color: UB Blue, Hayes Hall White, Greiner Green, Townsend Gray
Photography: None
Graphic Elements: Line-Dashed, Bullet-Open, Ends-Circle
More event collateral examples
Critical Conversations Poster
DifCon Poster
Print and Digital Advertising
One Ad, Three Ways
One color (UB Blue) with custom graphic linework.
Tints of black with brand linework.
Full color. Photographic approach would also work in black and white.
Creative elements used
Typography: Sofia Pro
Color: UB Blue, Black tint
Photography: How
Graphic Elements: Line-Solid, End-Triangle, Brand Pattern (detail)
More print and digital advertising examples
Print ad for Chronicle of Higher Education
Mobile ad
Reputation LinkedIn ad
School of Law social media ad
Print ad for Chronicle of Higher Education
Display banner ad on BuffaloNews.com
Reputation LinkedIn ad
Recruitment Instagram Stories ad
Nostalgia Ad
Recruitment social media ad
School of Management social media event ad
Mobile ad
Recruitment social media ad
Recruitment social media ad
Integrated Campaign
Student Life True Success Campaign
Posters, digital display ad, table-tent signage and mobile phone card.
Creative elements used
Typography: Sofia Pro
Color: Solar Strand, Victor E. Blue
Graphic Elements: Pattern 8
Photography: Who and Environmental Portraits
More integrated campaign examples
Merchandise and Miscellaneous Items
Coffee sleeves, calendar, approved t-shirts, pens and mugs
Creative elements used
Typography: Sophia Pro, Freeland, More Pro
Color: UB Blue, Greiner Green, Letchworth Autumn, Solar Strand, Victor E. Blue, Lake LaSalle, Bronze Buffalo, Capen Brick, Niagara Whirlpool, Townsend Gray
Graphic Elements: Line-Dashed, Line-Solid, End-Simple Wide, End-Bar
Environmental Graphics
Building banners, walkways, mail truck graphics, wall graphics, table-top banners and elevator wraps
Creative elements used
Typography: Sofia Pro, Freeland
Color: UB Blue, Hayes Hall White, Victor E. Blue, Lake LaSalle, Olmsted Elm, Letchworth Autumn
Graphic Elements: Line-Dashed, Line-Solid, End-Triangle, End-Simple Wide, Brand Pattern (detail)
Creative elements used
Typography: Arial (default), Georgia (default)
Color: UB Blue, Townsend Gray, Solar Strand
Graphic Elements: Lines-Dashed & Solid
Photography: Here, Who
Video
Creative elements used
Typography: Sofia Pro, Freeland, More Pro
Color: UB Blue, Hayes Hall White
Graphic Elements: Lines (various), Ends (various)
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