Examples

When you put all the elements together, “Here is how” comes to life. These examples show how the rules and best practices outlined in the UB brand guidelines look, sound and feel in finished pieces. 

Viewing PDFs

You must have a UBIT account to view the PDF examples shown below. If you have any questions or require assistance to access these files, please contact ub-ucom@buffalo.edu.

Examples Index:

Viewbooks

Zoom image: 2021 UB Viewbook 2021 UB Viewbook.
Zoom image: School of Nursing Viewbook School of Nursing Viewbook.
Zoom image: School of Social Work Viewbook School of Social Work Viewbook.

Postcards, Flyers and Posters

Zoom image: Here to Career Handout Here to Career Handout.
Zoom image: Inquiry Postcards Inquiry Postcards.
Zoom image: Reasons to celebrate poster Reasons to celebrate poster.
Zoom image: Yield Postcards Yield Postcards.
Zoom image: Capen1 Banner Capen1 Banner.

Brochures, Guides and Reports

Zoom image: Wellness Lookbook Wellness Lookbook.
Zoom image: SOM Strategy and Impact Report SOM Strategy and Impact Report.
Zoom image: Boldly Buffalo Report to Donors Boldly Buffalo Report to Donors.
Zoom image: Ruth Bader Ginsburg Event Program Ruth Bader Ginsburg Event Program.
Zoom image: Orientation Guide Orientation Guide.
Zoom image: Pharmacy Rankings Pharmacy Rankings.

Newsletters and Magazines

Zoom image: At Buffalo Spring 2019 At Buffalo Spring 2019.
Zoom image: Buffalo Pharmacy Magazine 2021 Buffalo Pharmacy Magazine 2021.
Zoom image: UB Honors Today Spring 2019 UB Honors Today Spring 2019.
Zoom image: GSE Learn Spring 2021 GSE Learn Spring 2021.
Zoom image: UB Health Impact Winter 2021 UB Health Impact Winter 2021.
Zoom image: College Matters Magazine College Matters Magazine.
Zoom image: Buffalo Engineer Magazine 2021 Buffalo Engineer Magazine 2021.
Zoom image: UB Neighbor Spring 2020 UB Neighbor Spring 2020.

Advertising

Zoom image: Digital display ad Digital display ad.
Zoom image: Digital display ad Digital display ad.
Zoom image: Digital Display Digital Display.
Zoom image: Mobile ad about fighting cancer Mobile ad about fighting cancer.
Zoom image: Mobile ad about AI helping to lower diabetes rates Mobile ad about AI helping to lower diabetes rates.
Zoom image: Mobile Facebook ad about Jelyse Williams Mobile Facebook ad about Jelyse Williams.
Zoom image: Mobile Facebook ad about climate change Mobile Facebook ad about climate change.
Zoom image: Mobile "Here is How" ad Mobile "Here is How" ad.
Zoom image: Mobile ad about eradicating "forever chemicals" Mobile ad about eradicating "forever chemicals".
Advertising Tip Sheet

Click here to view our advertising tip sheet.

Integrated Campaign

Zoom image: Student Life True Success Campaign Student Life True Success Campaign.
Zoom image: Academic integrity campaign poster Academic integrity campaign poster.
Zoom image: UB First-Generation Poster Campaign UB First-Generation Poster Campaign.

Environmental Graphics

Environmental Brand Guidelines

Click here to learn more about environmental brand guidelines.

Email

Welcome Back Email Invitation.
UBIT e-newsletter.
Impact in Action.
Email Templates

Click here for more information on email templates.

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