Presenters: Ologie

This presentation, divided into two sections, dives deep into a range of topics to help ensure that our message, voice and look are on-brand and on-point.

Morning Session (Part 1) Index:

• [0:00–5:20] Review of Objectives
• [05:20–39:00] Messaging Map Discussion: creation process, successes, challenges and questions
• [39:00–1:29] Visual Language Review: understanding and incorporating the brand guidelines
• [1:29–2:25] Our Brand Voice and Tone in Action: key verbal elements of the evolved UB brand within our communications

Afternoon Session (Part 2) Index:

• [0:00–35:00] Communications Sharing: a look at what communicators have been working on
• [35:00–1:21] Building a Great Communication Brief: a walk-through of the aspects of developing future communications
• [1:21–1:47] Using Video in Compelling Ways: ten tips for creating or using video for storytelling
• [2:15 – 2:27] Understanding Audiences: tailoring content to intended audience groups 

Presenter:  Elena Conti-Blatto

Index:

• [0:50]  Course Welcome and Introduction
• [2:05]  Showing examples of successful works done to date by UC and units across campus and also works in progress

Presenters:  Rebecca Bernstein, Joseph Didomizio, Holly Acito, Jackie Hausler & Nick Peterson 

Index:

• [0:00]  Course Welcome and Introduction

          Lessons Learned 

• [01:44]  Philanthropy and Alumni Engagement:  How our business strategy changed once we examined our focus
• [15:25]  School of Engineering and Applied Sciences:  Using analytics to narrow our selection of key pages
• [30:00]  School of Public Health and Health Professions:  Considerations for elevating how your information architecture (IA) performs for your users 
• [39:33]  School of Public Health and Health Professions: HOW we are changing our story telling efforts (hint: it has to do with videos)

Brand UI Preview

• [47:34]  Brand UI: Sharing our thoughts as we evolve the UI
  
  

Presenters:  Rebecca Bernstein, Nick Peterson & Jessica Kane

Index:

• [0:00]   Course Welcome and Introduction
• [02:45]   Brand User Experience, Identity, Applying your color strategy & New features
• [40:30]   Case Study:  How International Admission's color strategy supports their business needs
• [1:03:00]   Timetable for rollout

Presenter:  Laura Silverman

Index:

• [1:49]   Course Welcome and Introduction
• [4:41]   Overview and definitions
• [5:55]    What we say: brand positioning, attributes, message map
• [10:24]   How we say it: brand expression, personality traits, Storytelling framework: Here is How
• [15:29]  Examples & Tips

Presenters:  Rebecca Farnham & Nick Peterson

Index:

• [0:25]  Course Welcome and Introduction
• [03:55]  A walk through the 7 principles of UB brand imagery
• [44:25]  What to keep in mind when choosing best imagery
  
• [57:04]  Where to find your images (including a preview of the upgraded UB Photo Database)