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University at Buffalo (UB)
Division of University Communications
Identity and Brand
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Brand Training Videos

Gain insight into the various aspects of the UB brand—and how it all works together to tell our story—with these helpful videos. Each one offers practical tips, illustrative examples and answers to common questions. 

Working in Digital?

New training specific to working in UB digital spaces are added every month to our Web Management site. Take a look.

Topics Index

  • UB Brand Master Class (8/19/2016)

    Presenters: Ologie

    This presentation, divided into two sections, dives deep into a range of topics to help ensure that our message, voice and look are on-brand and on-point.

    Video: Master Class in UB Edge

    UB Edge is a password protected and available to UB Faculty and Staff only. Use your UBIT name to log in.

    Morning Session (Part 1) Index:

    • [0:00–5:20] Review of Objectives
    • [05:20–39:00] Messaging Map Discussion: creation process, successes, challenges and questions
    • [39:00–1:29] Visual Language Review: understanding and incorporating the brand guidelines
    • [1:29–2:25] Our Brand Voice and Tone in Action: key verbal elements of the evolved UB brand within our communications

    Afternoon Session (Part 2) Index:

    • [0:00–35:00] Communications Sharing: a look at what communicators have been working on
    • [35:00–1:21] Building a Great Communication Brief: a walk-through of the aspects of developing future communications
    • [1:21–1:47] Using Video in Compelling Ways: ten tips for creating or using video for storytelling
    • [2:15 – 2:27] Understanding Audiences: tailoring content to intended audience groups 

     

  • Writing for the Brand (7/14/2016)

    Solutions Group Date: July 14, 2016

    Presenter:  Laura Silverman

    Handout: Writing for the Brand
    Video: Writing for the Brand

    Index:

    • [1:49]   Course Welcome and Introduction
    • [4:41]   Overview and definitions
    • [5:55]    What we say: brand positioning, attributes, message map
    • [10:24]   How we say it: brand expression, personality traits, Storytelling framework: Here is How
    • [15:29]  Examples & Tips


Professional Tips to Enhance Your Smartphone Photography

Presenter: Douglas Levere

Video: Professional Tips to Enhance Your Smartphone Photography

Index:

  • [0:00] Introduction
  • [1:15] My Photography Story: bio and background
  • [7:25] Smartphone vs. DSLR: differences and advantages
  • [10:10] Working with focus
  • [14:03] Cleaning your lens
  • [14:52] Using the rule of thirds as a composition guideline
  • [17:28] Engaging the horizon
  • [19:44] Apps for accessing DSLR camera tools on your smartphone: ISO, shutter speed, aperture
  • [26:19] Photographing movement
  • [29:57] Working with depth of field
  • [33:55] Zooming in
  • [38:30] Using HDR
  • [42:10] Alternative shutter buttons and tripod use
  • [43:28] Adjusting exposure
  • [44:30] Adjusting color
  • [48:36] Switching up perspective
  • [52:13] Taking multiple shots
  • [53:29] Avoiding over-processing