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(UB)
Division of University Communications
University at Buffalo (UB)
Division of University Communications
Identity and Brand
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2/24/20
Strategy
1/27/25
Identity
2/24/20
Creative
5/19/16
Resources and Tools
12/12/24
Trademarks and Licensing
1/6/25
University Services
2/24/20
Strategy
1/27/25
Identity
2/24/20
Creative
5/19/16
Resources and Tools
12/12/24
Trademarks and Licensing
1/6/25
University Services
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Identity
Knowing our identity
Identity Index
8/1/19
Brand Identity Objectives
6/6/24
University Logo and Marks
5/23/24
Naming
12/11/23
Spirit Mark
8/7/19
UB Seal
10/28/24
UB Visual Identity System
11/10/22
Usage
7/3/19
Athletics
11/12/24
Student Group Logo
2/26/25
Celebratory and Anniversary Marks
5/19/25
True Blue Guide and Assets
10/19/23
Alumni Marks
The standards and guidance outlined within this site apply university-wide to all business practices.
