Skip to Content
UB Home
Maps
UB Directory
University at Buffalo
Identity and Brand
Strategy
What is a Brand?
Positioning
Brand Attributes
Brand Expression
Messaging
UB’s Message Map
Our Journey
FAQs
Identity
Brand Identity Objectives
University Logo and Marks
Spirit Mark
UB Seal
UB Visual Identity System
Usage
Athletics
Student Group Logo
True Blue Guide and Assets
Naming
Related Links
8/19/22
UB Downloads
Creative
Copy
Color
Typography
Photography
Video
Graphic Elements
Resources and Tools
Resources and Tools Index
Communication Brief
Mood Boards
Examples
Environmental Guidelines
Training Videos
Templates and Tools
Download UB Logos, Marks and Graphics
Style Guides and Tip Sheets
Digital Media Guidelines
Trademarks and Licensing
Creating Promotional Products
Policies and Governance
Resources
Information for Vendors
University Services
Media Buying
Portrait Studio
Creative Services
Search
Menu
Search
Loading menu...
Brand
>
Identity
Identity
Knowing our identity
Identity Index
8/1/19
Brand Identity Objectives
11/19/20
University Logo and Marks
9/21/21
Spirit Mark
8/7/19
UB Seal
8/19/22
UB Visual Identity System
11/10/22
Usage
7/3/19
Athletics
9/2/22
Student Group Logo
9/14/22
True Blue Guide and Assets
11/10/22
Naming
The standards and guidance outlined within this site apply university-wide to all business practices.
