Usage

Just as our lockups, nomenclature and other identity elements follow deliberate guidelines, there are clearly defined rules for how these elements are incorporated into our communications.  

1/3/18
Guidelines for how and when to use our name
1/3/18
Guidelines and restrictions for using our logos.
8/2/18
Clear space guidelines and restrictions.
9/17/18
Within higher education, it can be difficult to develop a truly unique tagline that avoids clichés. Taglines can also detract from the master brand and sub-brands, adding a supplemental message without adding value. Thus, in general, taglines are not permitted.
1/3/18
Consistent notation and configuration will reinforce the necessary entities within the university. In citations, you may choose to include the State University of New York (SUNY) modifier if preferred.

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