Usage

Just as our lockups, nomenclature and other identity elements follow deliberate guidelines, there are clearly defined rules for how these elements are incorporated into our communications.

Using UB’s Name
11/10/22
Guidelines for how and when to use our name
Using UB’s Lockups
2/11/22
Guidelines and restrictions for using our logos.
Clear Space
9/21/23
Clear space guidelines and restrictions.
Using Descriptive Text
9/21/23
Within higher education, it can be difficult to develop a truly unique tagline that avoids clichés. Taglines can also detract from the master brand and sub-brands, adding a supplemental message without adding value. Thus, in general, taglines are not permitted.
Use of Academic Citations
10/13/22
Consistent notation and configuration will reinforce the necessary entities within the university. In citations, you may choose to include the State University of New York (SUNY) modifier if preferred.

Usage

Related Resources

Division of University Communications

Consultation

Governance