Skip to Content
UB Home
Maps
UB Directory
University at Buffalo (UB)
Identity and Brand
Strategy
What is a Brand?
Positioning
Brand Attributes
Brand Expression
Messaging
UB’s Message Map
Our Journey
FAQs
Identity
Brand Identity Objectives
University Logo and Marks
Naming
Spirit Mark
UB Seal
UB Visual Identity System
Usage
Athletics
Student Group Logo
Celebratory and Anniversary Marks
True Blue Guide and Assets
Alumni Marks
Related Links
10/17/23
UB Downloads
Creative
Copy
Color
Typography
Photography
Video
Graphic Elements
Resources and Tools
Resources and Tools Index
Communication Brief
Mood Boards
Examples
Environmental Guidelines
Training Videos
Templates and Tools
Download UB Logos, Marks and Graphics
Style Guides and Tip Sheets
Digital Media Guidelines
Diversity and Inclusion Guidelines
Trademarks and Licensing
Creating Promotional Products
Policies and Governance
Resources
Information for Vendors
University Services
Media Buying
Portrait Studio
Creative Services
Search
Menu
Search
Loading menu...
Brand
>
Identity
>
UB Visual Identity System
Identity
Brand Identity Objectives
University Logo and Marks
Naming
Spirit Mark
UB Seal
UB Visual Identity System
Master Brand
Brand Extensions
Sub-Brands
Affiliated, Endorsed and Sponsored Brands
Usage
Athletics
Student Group Logo
Celebratory and Anniversary Marks
True Blue Guide and Assets
Alumni Marks
Related Links
10/17/23
UB Downloads
UB Visual Identity System
Review our entire visual identity system below.
8/1/19
Master Brand
11/6/19
Brand Extensions
12/18/19
Sub-Brands
10/8/19
Affiliated, Endorsed and Sponsored Brands
Master Brand
Brand Extension
Sub-Brands
Affiliated, Endorsed and Sponsored Brands
Affiliated Brands
Endorsed Brands
Sponsored Brands
