Departments, programs, centers and other entities as outlined below are directly connected to one or more brand extensions and should never stand alone.
Within the university visual identity system, such units may only have one lockup (“logo”), which is created and maintained by University Communications. Lockups are the only permissible way to graphically represent these groups. No other graphical or typographic treatment, logo or designed permutations of the name that deviate from this construction may be used. New lockup creation must be coordinated through the unit's senior communicator, in collaboration with University Communications.
University Communications is responsible for creating and managing all of UB’s lockups. Always use the provided artwork without modification. Do not add, remove or adjust text, or alter the elements in any way.
You can review rules for usage here, and contact University Communications with questions.
Department of Architecture
Oral and Maxillofacial Surgery
Community Health and Health Behavior
Oscar A. Silverman Library
Office of Vice President for Finance and Administration
Parking and Transportation Services
Electronic Research Administration
Office of Science, Technology Transfer and Economic Outreach
Many multidisciplinary sub-brands serve as a hub of collaboration between multiple brand extensions or other sub-brands across the university.
Center for Geohazard Studies
Baldy Center for Law and Social Policy
Technē Institute for Arts and Emerging Technologies
Early Childhood Research Center
Center for 21st Century Music
The Institute for Lasers, Photonics and Biophotonics
Institute for the Strategic Enhancement of Educational Diversity (iSEED)
Usage note: In general, the use of acronyms in lockups and external communications is discouraged. However, when the acronym has established equity and reputation, it may be included in parentheses as a point of reference for the entity.