Sub-Brands

These entities are directly connected to one or more brand extensions and should never stand alone.

Please consider:

  • If the sub-brand is connected to a single entity or two equal-partner entities, it must be tied to the master brand and visibly supported by the brand extension(s).
  • If the sub-brand is connected to more than two brand extensions, it must be tied only to the university’s master brand.

There are three categories of Sub-Brands:

Academic Departments and Programs

Some examples include:

Department of Architecture

Biological Sciences

Psychology

Oral and Maxillofacial Surgery

Pediatrics

Pharmacy Practice

Community Health and Health Behavior

Academies

Offices, Programs and Units

Some examples include:

Oscar A. Silverman Library

Polish Room

Office of Vice President for Finance and Administration

Campus Living

Parking and Transportation Services

University Police

Sustainability

Electronic Research Administration

Office of Science, Technology Transfer and Economic Outreach

Centers, Institutes and Clinics

Many multidisciplinary sub-brands serve as a hub of collaboration between multiple brand extensions or other sub-brands across the university.

Some examples include:

Center for Geohazard Studies

Baldy Center for Law and Social Policy

Technē Institute for Arts and Emerging Technologies

Early Childhood Research Center

Center for 21st Century Music

The Institute for Lasers, Photonics and Biophotonics

Gender Institute

Institute for the Strategic Enhancement of Educational Diversity (iSEED)

Usage note: In general, the use of acronyms in lockups and external communications is discouraged. However, when the acronym has established equity and reputation, it may be included in parentheses as a point of reference for the entity.

Get Started: Request your Sub-Brand Lockup

An easy 2 step process.

1. Fill out the form

  • Once you complete the form:
    • You will immediately be sent to a page where you can download your sub-brand lockup
    • Your unit’s senior communications representative will be notified and if you need help, they can assist you with any use-related questions that you may have.

2. Download your sub-brand

Sub-Brand Request Form

Sub-Brands include:

  • Offices, Programs and Units
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