Our logo and wordmark lockup functions as a discrete element with its own specific considerations. It also acts as our signature, which is why we apply additional rules to ensure its consistent use.
University Communications is responsible for creating and managing all of UB’s lockups. Always use the provided artwork without modification. Do not add, remove or adjust text, or alter the elements in any way.
The master brand lockup can appear in two colors: UB Blue and White. Black is reserved for use only in cases when color is not an option.
We have created versions of our lockups specifically for use at small sizes. Please pay close attention to these rules when using our lockups at this scale, in both print and digital applications.
The sizes listed here are the minimum sizes our lockups can appear in any configuration.
The sizes listed here are the maximum sizes at which our small-scale lockups are permitted to appear. If the lockup needs to be larger than this, use the standard wordmark.
It’s okay to use both versions in the same piece of communication. Just remember to follow the size guidelines listed here.
Always use the small-scale wordmarks for digital applications.
University Communications is responsible for creating and managing unit lockups, and is charged with approving any and all usage of university trademarks in promotional instances—University Communications must be consulted prior to ordering promotional items that use these marks.
The logo lockup must maintain a minimum size in which the width of the interlocking UB is at least 0.375 inch.
The elements of our identity system should not be placed directly over busy or distracting images.
It’s important that we be consistent in how we present our identity.
Shown here are some common misuses of our lockups.
To avoid these, always use the provided artwork without modification.
DON’T place the identity over busy images, patterns, wallpapers or backgrounds.
DON’T stretch, condense or change the dimensions of the identity elements.
DON’T alter or replace the typefaces in the identity.
DON’T rearrange the elements of the identity.
DON’T change the scale of elements in the identity.
DON’T apply drop shadows or other visual effects to the identity.
DON’T change the color of the identity elements beyond the approved colors or replace the solid color with a pattern.
DON’T skew or warp, set it on an angle, or wrap the identity around a shape.
DON’T add extra elements to the identity.
DON’T use the identity in conjunction with typography to form words or phrases.
Neither the university name nor any institutional marks may be locked up or combined with any other design element or type to create new logos or marks. Specifically:
Clear space rules must be observed for all protected elements.
Additional naming guidance further restricts the use of our informal academic name, UB, in programs, titles, copy, etc.