Our logo and wordmark lockup functions as a discrete element with its own specific considerations. It also acts as our signature, which is why we apply additional rules to ensure its consistent use.
Our lockup can appear in two colors: UB Blue and White. Black is reserved for use only in cases when color is not an option.
We have created versions of our lockups specifically for use at small sizes. Please pay close attention to these rules when using our lockups at this scale, in both print and digital applications.
The sizes listed here are the minimum sizes our lockups can appear in any configuration.
The sizes listed here are the maximum sizes at which our small-scale lockups are permitted to appear. If the lockup needs to be larger than this, use the standard wordmark.
It’s okay to use both versions in the same piece of
communication. Just remember to follow the size guidelines listed
Always use the small-scale wordmarks for digital applications.
The UB lockup requires a certain amount of space to maximize its presence.
Clear space prevents other graphic elements from interfering with legibility or reproduction.
The elements of our identity system should not be placed directly over busy or distracting images.
It’s important that we be consistent in how we present our identity.
Shown here are some common misuses of our lockups.
To avoid these, always use the provided artwork without modification.
DON’T place the identity over busy images, patterns, wallpapers or backgrounds.
DON’T stretch, condense or change the dimensions of the identity elements.
DON’T alter or replace the typefaces in the identity.
DON’T rearrange the elements of the identity.
DON’T change the scale of elements in the identity.
DON’T apply drop shadows or other visual effects to the identity.
DON’T change the color of the identity elements beyond the approved colors.
DON’T skew or warp, set it on an angle, or wrap the identity around a shape.
DON’T add extra elements to the identity.
DON’T use the identity in conjunction with typography to form words or phrases.
University Communications is responsible for creating and managing unit lockups, and is charged with approving any and all usage of university trademarks in promotional instances—University Communications must be consulted prior to ordering promotional items that use these marks.
A space equal to the height of the interlocking UB mark should be observed around the entire lockup construction.
Use your best judgment to determine text widths within the zones. Consideration should be given to legibility and visual aesthetics. Typically the first line should be longer than the second. As a guide, text should be no shorter than the width of three UB marks, and no longer than the width of six UB marks.
In digital applications where vertical space is limited, text widths may extend beyond the width of six UB marks.
A space equal to the width of the interlocking UB should be observed between the endorsed brand and master brand mark.
When multiple logos or lockups appear on a single communication, space equal to three widths of the interlocking UB should be observed around the UB logo, making sure that no other logos or lockups on the piece infringe in that space.
The logo lockup must maintain a minimum size in which the width of the interlocking UB is at least 0.375 inch.