University at Buffalo - The State University of New York
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Resources and Tools Index

Together, the many pieces of the UB brand tell an amazing story. Even within the limits of our guidelines, these elements are all part of a flexible yet cohesive system that enables us to convey powerful stories in any medium. Here is how.

3/20/17

Having the right information in the right place streamlines projects, organizes messages and helps us stay on point.

3/20/17

Home in on your audience and project goals by identifying an appropriate look and feel.

5/2/17

See our voice, palette, photography, typography and graphic elements come together across a range of sample designs.

5/16/17
Integrating the brand throughout the university's physical spaces will help us create a cohesive look and make a memorable impression on students, faculty, staff and visitors.