Here's how it call comes together.

Resources and Tools Index

Together, the many pieces of the UB brand tell an amazing story. Even within the limits of our guidelines, these elements are all part of a flexible yet cohesive system that enables us to convey powerful stories in any medium. Here is how.

Having the right information in the right place streamlines projects, organizes messages and helps us stay on point.
Home in on your audience and project goals by identifying an appropriate look and feel.
See our voice, palette, photography, typography and graphic elements come together across a range of sample designs.
Integrating the brand throughout the university's physical spaces will help us create a cohesive look and make a memorable impression on students, faculty, staff and visitors.