University at Buffalo - The State University of New York
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Resources and Tools Index

Together, the many pieces of the UB brand tell an amazing story. Even within the limits of our guidelines, these elements are all part of a flexible yet cohesive system that enables us to convey powerful stories in any medium. Here is how.


Having the right information in the right place streamlines projects, organizes messages and helps us stay on point.


Home in on your audience and project goals by identifying an appropriate look and feel.


See our voice, palette, photography, typography and graphic elements come together across a range of sample designs.


We want to listen. We what to share our plans, our knowledge. And every day, our DCT teams across the university are doing great share-worthy work that we want to showcase. This is our platform for our community to come together, collaborate, learn and walk away with more muscle-power.