University at Buffalo - The State University of New York
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Resources and Tools Index

Together, the many pieces of the UB brand tell an amazing story. Even within the limits of our guidelines, these elements are all part of a flexible yet cohesive system that enables us to convey powerful stories in any medium. Here is how.

3/20/17

Having the right information in the right place streamlines projects, organizes messages and helps us stay on point.

3/20/17

Home in on your audience and project goals by identifying an appropriate look and feel.

12/8/16

See our voice, palette, photography, typography and graphic elements come together across a range of sample designs.

2/22/17

We want to listen. We what to share our plans, our knowledge. And every day, our DCT teams across the university are doing great share-worthy work that we want to showcase. This is our platform for our community to come together, collaborate, learn and walk away with more muscle-power.