Examples

When you put all the elements together, “Here is how” comes to life. These examples show how the rules and best practices outlined in the UB brand guidelines look, sound and feel in finished pieces. 

Any questions?

Please contact University Communications at

645-9196 or devonslo@buffalo.edu.

Examples Index:

Viewbooks

Undergraduate Viewbook

DOWNLOAD PDF:

Creative elements used

Photography: All categories

Format: 8.5" x 8.5", 28 pages plus cover, coated silk stock

Graphic Elements: Lines (various), ends (various), bullets (open and solid) and pie charts

Typography: Sofia Pro (main), More Pro, Freeland

Color: UB Blue (main) and various secondary colors

More viewbook examples

Postcards

Undergraduate Admissions Postcard Series

Creative elements used

Typography: Sofia Pro, Freeland

Color: UB Blue

Graphic Elements: Line-Dashed, Line-Solid, End-Triangle, End-Simple Wide

Photography: Environmental Portraits, Here, Who

Format: 9" x 6", Coated silk stock

More postcard examples

Brochures, Guides and Reports

Undergraduate Visitors Guide

Creative elements used

Typography: Sofia Pro

Color: UB Blue, Putnam Gray, Letchworth Autumn, Lake LaSalle, Olmsted Elm, Solar Strand

Graphic Elements: Line-Dashed, Line-Solid, End-Bar, End-Simple Wide, Bullet-Solid, Pie chart

Photography: Cultural Hallmarks, Here

Format: 8.5" x 11" tri-fold, Coated silk stock

More brochure, guide and report examples

Newsletters and Magazines

Buffalo Engineer

DOWNLOAD PDF:

Creative elements used

Typography: Sofia Pro, More Pro

Photography: Various

Color: UB Blue, Putnam Gray, Letchworth Autumn, Solar Strand, Lake LaSalle

Graphic Elements: Various

Format: 8.5" x 11", 40 pgs

More newsletter and magazine examples

Event Collateral

Communicators Conference

Email invitation, program, website and table signage for a professional development conference.

Creative elements used

Typography: Sofia Pro

Color: UB Blue, Hayes Hall White, Victor E. Blue, Lake LaSalle, Baird Point, Putnam Gray

Photography: None

Graphic Elements: Line-Dashed, Bullet-Open, Ends-Circle

More event collateral examples

Signature Series Poster

DifCon Poster

Print and Digital Advertising

One Ad, Three Ways

One color (UB Blue) with custom graphic linework.

Tints of black with brand linework.

Full color. Photographic approach would also work in black and white.

Creative elements used

Typography: Sofia Pro

Color: UB Blue, Black tint

Photography: How

Graphic Elements: Line-Solid, End-Triangle, Brand Pattern (detail)

More print and digital ad examples

Thanks Ad

School of Management ad

Buffalo News digital takeover

Thanks Ad

Theodore Roosevelt Award ad

Nostalgia Ad

June in Buffalo ad

Integrated Campaign

UB This Summer Campaign

UB This Summer poster, digital ads, print ad and email.

Creative elements used

Typography: Sofia Pro, More Pro

Color: UB Blue, Putnam Gray, Olmsted Elm, Solar Strand

Graphic Elements: Line-Dashed, End-Triangle

Photography: Here

Environmental Graphics

Building banners, walkways, mail truck graphics, wall graphics, table-top banners and elevator wraps

Creative elements used

Typography: Sofia Pro, Freeland

Color: UB Blue, Hayes Hall White, Victor E. Blue, Lake LaSalle, Olmsted Elm, Letchworth Autumn

Graphic Elements: Line-Dashed, Line-Solid, End-Triangle, End-SimpleWide, Brand Pattern (detail)

Email

Creative elements used

Typography: Arial (default), Georgia (default)

Color: UB Blue, Putnam Gray, Solar Strand

Graphic Elements: Lines-Dashed & Solid

Photography: Here, Who

Video

UB Branding Process video
Leading the charge video
Here is How video
A glow-in-the-dark battery technology video
Turning clay into terra cotta video
Spider Venom Video

Creative elements used

Typography: Sofia Pro, Freeland, More Pro

Color: UB Blue, Hayes Hall White

Graphic Elements: Lines (various), Ends (various)

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