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Examples

When you put all the elements together, “Here is how” comes to life. These examples show how the rules and best practices outlined in the UB brand guidelines look, sound and feel in finished pieces. 

Examples Index

Undergraduate Viewbook

ELEMENTS USED*

Typography
Sofia Pro (main)
More Pro
Freeland

Color
UB Blue (main)
Various secondary colors

Graphic Elements
Lines (various)
Ends (various)
Bullets (open and solid)
Pie charts

Photography
All categories

Format
8.5" x 8.5"
28 pgs plus cover
Coated silk stock

* Within longer-form, multi-page publications, a wider range of brand elements (typefaces, colors, photography and graphic elements) can be included. For example, this viewbook utilizes nine of the 12 secondary colors, but keeps UB Blue and Hayes Hall White as the dominant colors.

Undergraduate Admissions Postcard Series

ELEMENTS USED

Typography
Sofia Pro
Freeland

Color
UB Blue

Graphic Elements
Line-Dashed
Line-Solid
End-Triangle
End-SimpleWide

Photography
Environmental Portraits
Here
Who

Format
9" x 6"
Coated silk stock

Undergraduate Visitors Guide

ELEMENTS USED

Typography
Sofia Pro

Color
UB Blue
Putnam Gray, Letchworth Autumn, Lake LaSalle, Olmsted Elm, Solar Strand

Graphic Elements
Line-Dashed
Line-Solid
End-Bar
End-SimpleWide
Bullet-Solid
Pie chart

Photography
Cultural Hallmarks
Here

Format
8.5" x 11" tri-fold
Coated silk stock

Philanthropy and Alumni Engagement Brochure

ELEMENTS USED

Typography
Sofia Pro

Color
UB Blue
Various secondary

Graphic Elements
Line-Dashed
Line-Solid
End-Bar
End-SimpleWide

Photography
Who
Here
Portraiture*

Format
5.5" x 8.5"
12 pgs plus cover
Uncoated stock

PDF Download

* The straightforward portraits featured in this publication are used in a more editorial scenario to support the personal, testimonial nature of the content. More typically, environmental portraits should be in a contextual setting such as a lab, classroom, etc., that relates to the topic.   

SPHHP Health Impact Newsletter

ELEMENTS USED

Typography
Sofia Pro
More Pro

Photography
Various

Color
UB Blue
Putnam Gray
Baird Point
Letchworth Autumn
Olmsted Elm
Victor E. Blue

Graphic Elements
Various

Format
8.5" x 11"
16 pgs

Hayes Hall Program and Invitation

ELEMENTS USED

Typography
Sofia Pro
More Pro

Color
UB Blue
Putnam Gray
Baird Point

Photography
Cultural Hallmarks
Here

Graphic Elements
Brand Pattern (details)
Bullet-Open

Posters

ELEMENTS USED

Typography
Sofia Pro
More Pro

Color
UB Blue
Baird Point
Letchworth Autumn
Capen Brick

Graphic Elements
Line-Dashed
End-Bar
Brand Pattern

Print and Digital Advertising

of

One Ad, Three Ways

One color (UB Blue) with custom graphic linework.

Tints of black with brand linework.

Full color. Photographic approach would also work in black and white.

ELEMENTS USED

Typography
Sofia Pro

Color
UB Blue
Black tint

Photography
How

Graphic Elements
Line-Solid
End-Triangle
Brand Pattern (detail)

Get Blue Fridays Campaign

ELEMENTS USED

Typography
Sofia Pro

Color
UB Blue
Greiner Green

Graphic Elements
Line-Dashed
End-Bar
End-Triangle

Environmental Graphics

Building Banners and Walkways

of

Mail Truck Graphics and Elevator Wraps*

of

ELEMENTS USED

Typography
Sofia Pro
Freeland

Color
UB Blue
Hayes Hall White

Graphic Elements
Line-Dashed
Line-Solid
End-Triangle
End-SimpleWide

*The elevator wrap creative was taken directly from the undergraduate viewbook to visually connect to the campaign.

Print and Digital Signage

ELEMENTS USED

Typography
Sofia Pro
Freeland

Color
UB Blue
Hayes Hall White
Solar Strand

Graphic Elements
Brand Pattern

Photography
Who

Email

ELEMENTS USED

Typography
Arial (default)
Georgia (default)

Color
UB Blue
Putnam Gray
Solar Strand

Graphic Elements
Lines-Dashed & Solid

Photography
Here
Who

Video

ELEMENTS USED

Typography
Sofia Pro
Freeland
More Pro

Color
UB Blue
Hayes Hall White

Graphic Elements
Lines (various)
Ends (various)

Fact Sheets

School Fact Sheet example

General Fact Sheet example

General Fact Sheet example

ELEMENTS USED

Typography
Sofia Pro
More Pro

Photography
How
Cultural Hallmarks

Color
UB Blue
Putnam Gray
Lake LaSalle (school)
Olmsted Elm (general)
Solar Strand (general)

Graphic Elements
Line-Dashed
End-Circle
End-SimpleWide
Bullet-Open & Solid

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