Style Guides and Tip Sheets

Communicate clearly and correctly with the help of these custom guides and tip sheets. Find direction on nomenclature, usage, mechanics, editorial style, messaging and more.  

Learn whether or not we use the serial comma, along with other rules, standards and tips.
Using the university’s message map as a starting point, this guide provides detailed instructions on how to adjust your messages for a graduate audience.
This tip sheet should be used to guide your approach before creating or placing an advertisement to promote a project, program, school or initiative.
This guide provides direction for Student Association clubs creating merchandise and other forms of collateral.
This guide provides definitive instruction on how to reference the Jacobs School and its various entities.
This tip sheet outlines file and color formats to help you make an appropriate selection for a project.