These templates define how the UB brand identity functions in general applications, such as presentation decks and branded merchandise, and in purely functional tactics, such as business cards, nametags and stationery.
Informative, quick and powerfully on-brand, fact sheets are a useful tool for sharing key messages in a concise, easily scannable format. There are two kinds of fact sheets. School fact sheets are for decanal and other academic units. General fact sheets are for general topics related to UB, and can also be used for nonacademic units.
Video is an increasingly prominent tool for communication, and text—whether as an opener and/or as captions—can serve a critical role in maximizing the message. To make sure your text and other video graphics are clear, credible and on brand, review these templates and guidelines.
Help to ensure that your print pieces, particularly those that reach an external audience, communicate UB’s smoke-free policy to all who visit our campuses. Select a messaging option to use alongside the graphic provided, as space permits.