University at Buffalo - The State University of New York
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Here is how we tell our story, together

Branding Quick Guide

This 8-page primer contains basic info on writing headlines, choosing photos, creating patterns and more, including specific guidance on where to find more detailed information on the branding website. Keep a copy on your desk as a handy reference guide. | DOWNLOAD

Color Palette

Official Typefaces

Photos and Video

Graphic Elements

What’s New

Click to play video

Watch our brand video that ran during the Olympics. Use it on your site!

“UB’s identity and brand strategy initiative is a promise. As a member of the UB community, I am very excited to make our promise known.”
Austin Booth, Vice Provost
University Libraries