University at Buffalo - The State University of New York
Skip to Content
Here is how we tell our story, together

What’s New

Click to play video

Watch our brand video that ran during the Olympics. Use it on your site!

“We are who we choose to be. With our new branding, UB chooses to lead.”
E. Bruce Pitman, Professor
Department of Materials Design and Innovation

Branding Quick Guide

This 8-page primer contains basic info on writing headlines, choosing photos, creating patterns and more, including specific guidance on where to find more detailed information on the branding website. Keep a copy on your desk as a handy reference guide.