University at Buffalo - The State University of New York
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Here is how we tell our story, together

Branding Quick Guide

This 8-page primer contains basic info on writing headlines, choosing photos, creating patterns and more, including specific guidance on where to find more detailed information on the branding website. Keep a copy on your desk as a handy reference guide. | DOWNLOAD

Color Palette

Official Typefaces

Photos and Video

Graphic Elements

What’s New

Review the environmental guidelines to help you bring the brand into physical spaces.  

Environmental Brand Guidelines>
“Our 240,000 alumni all over the world already speak a common language: a passion for UB. The identity and brand strategy is going to allow all of us to communicate that passion in a powerful, consistent and succinct manner.”
Larry Zielinski, Executive in Residence, Healthcare Administration
School of Management