University at Buffalo - The State University of New York
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Here is how we tell our story, together

What’s New

Click to play video

Watch our brand video that ran during the Olympics. Use it on your site!

“UB has an awesome story that needs to be shared; the new brand launch will be an integral exercise to execute this narrative.”
Philip L. Glick, Professor
Departments of Surgery and Management

Branding Quick Guide

This 8-page primer contains basic info on writing headlines, choosing photos, creating patterns and more, including specific guidance on where to find more detailed information on the branding website. Keep a copy on your desk as a handy reference guide.