University at Buffalo - The State University of New York
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Here is how we tell our story, together

What’s New

Click to play video

Watch our brand video that ran during the Olympics. Use it on your site!

“UB branding dovetails with Buffalo’s renaissance. Raising UB will lift all the constituencies and communities.”
Jaekyung Lee, Dean
Graduate School of Education

Branding Quick Guide

This 8-page primer contains basic info on writing headlines, choosing photos, creating patterns and more, including specific guidance on where to find more detailed information on the branding website. Keep a copy on your desk as a handy reference guide.