Style Notes

Focus.

Use short depth of field and selective focus on tight and medium shots.

An Example of an image shot with short focus.

Framing.

Incorporate large amounts of negative space to allow for the overlay of text in layouts.

An Example of an image shot with large amounts of negative space.

Lighting.

Bright, natural, directional light is always preferred. Studio lighting should be subtle.

An Example of an image that has lots of natural light.

Abstract.

Objects, especially a lot of the architecture on campus, can be captured in a more abstract manner, focusing on details and nuances rather than the entire structure.

An example of an image that is of an abstract architectural detail.

Subject.

Capture candid, authentic moments. Avoid overly posed or staged images. No looking directly at the camera. The exception to this rule is the Portrait category. People being featured in a more personal, in-depth or editorial manner can appear more posed and can be looking directly at the camera.

An example image shot of a candid, authentic moment.

Composition.

Coverage options for focus and framing help build a strong library. Use both selective focus and full focus. Choose short, medium and wide framing options.

An example of an image shot with short framing.

Short framing

An example of an image shot with wide framing.

Wide framing

An example of an image shot with medium framing.

Medium framing