UB’s Message Map

This is the messaging map for the university as a whole. The themes featured below are reflected in all departments and schools across the institution.

UB's Message Map.

Each unit has a map specific to it, based on the university-wide map.

Unit and division-specific maps were developed through the following steps:
  1. Filling in the attributes.
  2. Matching up each attribute with a benefit.
  3. Filling in the supporting points for each attribute and benefit.
  • Ideally, attributes and benefits match up one for one, but it’s not mandatory.
  • It’s possible to have multiple supporting points for a single attribute or benefit.

We've also expanded on the appropriate elements of the master brand to craft a full communications guide and evolved message map specifically for our graduate and professional programs. 

UB's Message Map.

Download the PDF and map your unit’s attributes and benefits.

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