“Our alumni, students, faculty and staff have all expressed a strong desire for the university to be much bolder in telling the world about what a great university UB is. Today, we embark on a new university-wide effort to do just that.”
— UB President Satish K. Tripathi
Published April 12, 2016
In 2015 the university embarked on a comprehensive process that included in-depth research to answer the question: Who and what is the University at Buffalo?
More than 8,000 UB community members—faculty, students, staff, alumni, donors/patrons and external stakeholders, along with community leaders, prospective students and the parents of UB students—helped to answer these questions. Their input and the leadership of more than 50 representatives across the university built this strategy.
Our research found that our brand, much like a person, is made up of key attributes. Our brand represents who we are, what we do and why it matters. The University at Buffalo is tenacious, ambitious and inclusive. We have global perspective and we’re big thinkers and doers.
With the launch of our identity and brand strategy, the University at Buffalo is able to tell its story to the world in a more compelling and cohesive way.