University at Buffalo - The State University of New York
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Typeface Families

Used together, these three typefaces create a clear hierarchy while making our content legible and engaging.

5/19/16

Sofia Pro is our sans-serif family and a workhorse for our communications.

5/19/16

More Pro is our serif family, performs well at small sizes, in longer-form text and in more sophisticated situations.

5/19/16

Freeland is our display face, should appear sparingly, in headlines only.

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