Typeface Families

Used together, these three typefaces create a clear hierarchy while making our content legible and engaging.

Sofia icon.
Sofia Pro
12/22/17
Sofia Pro is our sans-serif family and a workhorse for our communications.
More Pro
5/19/16
More Pro is our serif family, performs well at small sizes, in longer-form text and in more sophisticated situations.
Freeland
5/19/16
Freeland is our display face, should appear sparingly, in headlines only.

Related

Usage
7/20/17
Follow these well-defined rules to ensure that UB’s typographic compositions appear refined, consistent and professional.
Substitutes
5/8/19
For when brand fonts aren’t available, or you’re working in digital applications such as Word or PowerPoint.
Samples
7/20/17
See how tracking, kerning and leading work in various configurations of headlines, subheads, body copy and callouts.