Typeface Families

Used together, these three typefaces create a clear hierarchy while making our content legible and engaging.

Sofia Pro
8/2/19
Sofia Pro is our sans-serif family and a workhorse for our communications.
More Pro
8/2/19
More Pro is our serif family, performs well at small sizes, in longer-form text and in more sophisticated situations.
Freeland
8/2/19
Freeland is our display face, should appear sparingly, in headlines only.

Related Resources

Usage
8/1/19
Follow these well-defined rules to ensure that UB’s typographic compositions appear refined, consistent and professional.
Substitutes
8/1/19
For when brand fonts aren’t available, or you’re working in digital applications such as Word or PowerPoint.
Samples
1/28/20
See how tracking, kerning and leading work in various configurations of headlines, subheads, body copy and callouts.