Typography.

Here is how we spell it out

Typography

Typography is a robust vehicle for our brand voice. It contributes to how our messages are read and communicated.

Typeface Families
8/1/19
A spectrum of fonts, weights and styles creates a typographic toolbox that’s versatile and expressive.
Usage
8/1/19
Follow these well-defined rules to ensure that UB’s typographic compositions appear refined, consistent and professional.
Font Substitutes
8/1/19
For when brand fonts aren’t available, or you’re working in digital applications such as Word or PowerPoint.
Sample Settings
1/28/20
See how tracking, kerning and leading work in various configurations of headlines, subheads, body copy and callouts.