Typography is a robust vehicle for our brand voice. It
contributes to how our messages are read and communicated.
A spectrum of fonts, weights and styles creates a typographic toolbox that’s versatile and expressive.
Follow these well-defined rules to ensure that UB’s typographic compositions appear refined, consistent and professional.
For when brand fonts aren’t available, or you’re working in digital applications such as Word or PowerPoint.
See how tracking, kerning and leading work in various configurations of headlines, subheads, body copy and callouts.
Learn how our brand colors can express our vibrant community, tenacious nature and proud history.
Photography is a powerful storytelling asset that helps paint a vivid and dynamic picture of UB.
Inspired by diagrams and directional symbols, our graphic library expresses the ideas of “here” and “how.”