Graphic design.

Graphic Elements

Our library of graphic elements is borne of instructional elements—serving to illustrate the ideas of both “here” and “how.” 

This collection of treatments can be used to reinforce hierarchy, guide the viewer, create connections and add emphasis. All graphic elements should be used in strict accordance with these guidelines, to help establish consistency and to make UB communications instantly recognizable.

Our graphic elements

Our brand has a number of graphic tools that create a unique look and make us distinct from our peers and instantly recognizable. When they’re used consistently, these elements create continuity within our family of materials, across a variety of media.

Use these elements to establish hierarchy, direct the eye, connect disparate elements and call out key information.
Our graphic elements can be combined to complement our story through patterns of varying complexity.
See how UB’s visual vocabulary translates into compelling information graphics through pie, bar and line charts.
University units may want to create their own supporting graphics, such as icons, geometric designs, patterns, text and/or shapes, to distinguish themselves and better communciate their messages. Here are guidelines for the creation of new supporting graphics and their acceptable use.