Video is a critical tool for communication across social media, websites, advertising and more. To ensure your message is clear, compelling and on brand, review these best practices and guidelines.
In addition to the general video guidance above, please review these special considerations for social media video content.
Videos often benefit from active captioning embedded within the video, which draws the viewer in even when the sound is turned off. There is some flexibility when it comes to format and length, but it’s important to retain the standards below for consistency and brand recognition across media channels. This type of captioning is different from closed captioning.
If you need help creating a video, we are fortunate to have award-winning video production services right here on campus.
UB’s Video Production Group has years of experience producing high-quality video for:
Jamie Enser, Director of Production Operations