Our palette represents the vibrant and tenacious nature of our
community, as well as our rigorous academic standards and storied
Learn how our brand colors can express our vibrant community, tenacious nature and proud history.
From sophisticated to casual and from formal to vibrant, set the mood of your communication with our palette.
Our purposeful approach to type gives our communications legibility, presence and a distinctive look and feel.
Photography is a powerful storytelling asset that helps paint a vivid and dynamic picture of UB.
Inspired by diagrams and directional symbols, our graphic library expresses the ideas of “here” and “how.”