University at Buffalo - The State University of New York
Skip to Content

Color Palette

Our palette represents the vibrant and tenacious nature of our community, as well as our rigorous academic standards and storied history.

On this page:

Primary palette

Blue and White

UB’s signature blue and white dates back to 1886, 40 years after the School of Medicine was established. At the time, the School of Medicine was tying its diplomas using white ribbons. As the School of Pharmacy prepared to graduate its first class, it looked to distinguish itself and used blue ribbons instead. As other departments came into existence and the student body increased, there came a need to create a university spirit insignia. The diploma ribbons were seized on as a distinctive color combination that didn’t conflict with those of other universities. Our blue and white have undergone many iterations over the last 130-plus years, but they endure to this day, representing the University at Buffalo at the highest level.

UB Blue*

CMYK: 100/53/0/0
PMS: 2935
RGB: 0/91/187
HEX: #005bbb  

Hayes Hall White

CMYK: 0/0/0/0
PMS: White
RGB: 255/255/255
HEX: #ffffff  

Secondary palette

Supporting Colors

Although our color system is monochromatic, we understand that, in certain instances, other colors need to be used. For those circumstances, we have developed this set of secondary colors.

These colors should be used occasionally and sparingly. Under no circumstances should any of them become the predominant color for a school, center, institute or department.

* Colors noted with an asterisk are suitable to be used in text on a white background on the web.

Letchworth Autumn

CMYK: 0/72/70/0
PMS: 7416
RGB: 229/106/84
HEX: #e56a54

Solar Strand

CMYK: 0/19/89/0
PMS: 123
RGB: 255/199/44
HEX: #ffc72c  

Greiner Green

CMYK: 10/0/95/0
PMS: 396
RGB: 225/224/0
HEX: #e1e000  

Lake LaSalle

CMYK: 66/0/39/0
PMS: 3265
RGB: 0/199/177
HEX: #00c7b1

Capen Brick*

CMYK: 8/92/100/33
PMS: 484
RGB: 153/0/0
HEX: #990000  

Bronze Buffalo

CMYK: 9/35/98/30
PMS: 1255
RGB: 173/132/31
HEX: #ad841f  

Olmsted Green

CMYK: 56/2/78/5
PMS: 7489
RGB: 116/170/80
HEX: #74aa50  

Niagara Whirlpool*

CMYK: 96/9/32/29
PMS: 7474
RGB: 0/118/129
HEX: #007681  

Victor E. Blue

CMYK: 67/2/0/0
PMS: 298
RGB: 65/182/230
HEX: #41b6e6 

Harriman Blue*

CMYK: 100/30/19/76
PMS: 3035
RGB: 0/62/81
HEX: #003e51  

Baird Point

CMYK: 5/11/8/12
PMS: 434
RGB: 225/225/225
HEX: #e1e1e1  

Putnam Gray*

CMYK: 30/22/17/57
PMS: COOL GRAY 9
RGB: 102/102/102
HEX: #666666  

No values other than those listed on this page should be used. Tints and shades of these colors are not permitted.

Color palette download

This file download consists of our branded primary and secondary CMYK, PMS and RGB/HEX color palettes, packaged in an ASE file for your convenience. When designing branded content, upload these color palettes to ensure color values are correct.

Note: Adobe Swatch Exchange (ASE) files are used to save a collection of colors that can be accessed through the swatches palette in most Adobe Creative Suite programs.

ASE Color Palettes:

Compatible with Adobe Creative Suite programs only

Digital color palette

When audiences encounter UB in the digital realm, our dedicated palette makes it a consistent experience.

Our audiences usually first meet UB digitally, way before they ever experience it in person. To translate our brand thoughtfully for our digital communications, we’ve created web-specific values for our color palette using the HEX and RGB variations listed below. They have been optimized for digital use and should not be altered in any way.

Provide high contrast: Pay special attention when using light grays, oranges and yellows. Check your contrast levels with the WAVE color contrast tool.

Design for accessibility: We want our communications to resonate with all audiences, so take thoughtful consideration when choosing color combinations for digital communications. Our digital color palette has been optimized for compliance with the Americans with Disabilities Act (ADA)—an equal opportunity law for people with disabilities—so that it’s visually effective and functionally useful.

Don’t rely on color alone: Since some users may override page colors, color should not be the only way information is conveyed. Make sure information is available even if colors are altered. This can mean adding another cue, such as an underline to show a link, or an icon to reinforce the meaning.

Best practices for using text and color

Hayes Hall White 
on UB Blue

UB Blue
on Hayes Hall White

Hayes Hall White
on Putnam Gray

Putnam Gray
on Hayes Hall White

Bulls Black
on Baird Point

Bulls Black
on Hayes Hall White

Related