Clear Space

All UB lockups require a certain amount of space around them to maximize their presence and prevent other graphic elements from interfering with legibility.

On this page:

Primary Academic Mark (Logo) Clear Space

A space equal to the height of the interlocking UB should be observed around the perimeter of the mark.

The interlocking UB cannot be used in conjunction with another word or graphic to create a new mark.

Clear space for Inter-locking UB

Master Brand Lockup Clear Space

A space equal to the height of the interlocking UB mark should be observed around the entire lockup construction.

UB wordmark with shaded area on all four sides representing clear space between other graphic elements.

Unit Lockup Clear Space

A space equal to the height of the interlocking UB mark should be observed around the entire lockup construction.

Visualization of UB lock-up construction surrounded by blank space.

Endorsed Clear Space

If you choose to place an endorsed brand mark next to the master brand lockup using a divider line, a space equal to the width of the interlocking UB should be used between these marks. Otherwise, please observe the extended clear space rule.

Visualization of UB lock-up with Hauptman-Woodward Medical Research Institute observing proper spacing on both sides of the vertical line (the width of one interlocking UB).

Extended Clear Space

When multiple logos or lockups appear on a single communication, space equal to three widths of the interlocking UB should be observed around the UB logo, making sure that no other logos or lockups on the piece infringe on that space.

Visualization of UB logo with clear space on all sides equal to the width of three interlocking UBs.

Spirit Mark Clear Space

A space equal to the distance from the tip of the horn to the top of the head should be observed around the entire perimeter of the mark.

NOTE:
The spirit mark should not be used in place of any of our academic marks. It is reserved for applications that support student life and the student experience.

No elements of this mark should be altered, including cut-out areas such as the eyes and brows.

Spirit Mark Clear space diagram

X=distance from tip of horn to top of head

Secondary Academic Mark (Crest) Clear Space

Merchandising only

A space equal to the height of the buffalo should be observed around the entire perimeter of the crest.

NOTE:
This clear space rule applies only to merchandise. The crest may be used as a supporting graphic element or watermark in print and digital applications. It should always be associated with the formal academic name, but never locked up.

University Crest clear space

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