Usage

Just as our lockups, nomenclature and other identity elements follow deliberate guidelines, there are clearly defined rules for how these elements are incorporated into our communications.  

4/12/16
It’s important to maintain consistency in the language used for all entities across the university.
12/8/17

Guidelines and restrictions for using our logos.

4/12/16
Within higher education, it can be difficult to develop a truly unique tagline that avoids clichéd ideas and structures. (There are only so many words to use within a tagline, and higher education departments often use the same words over and over again.) Taglines can also detract from the master brand and sub-brands, adding an additional message without strong value or deeper meaning.
6/21/17
Consistent notation and configuration will reinforce the necessary entities within the university. In citations, you may choose to include the State University of New York (SUNY) modifier if preferred.

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