To qualify as a student group, a group must be officially recognized by one of the seven student governments or by a university department.
Within the UB brand, student groups are considered sponsored brands.
In order to join your student group’s name with the spirit mark, you must use the logo construction here and follow the directions in this section. Using the spirit mark in the manner shown below is the only permissible way to join your club’s name with a UB trademark.
Developing a recognizable identity for any organization requires repeated exposure to a single visual element. As we work to build the spirit mark into a recognizable emblem associated with the University at Buffalo, it must be presented consistently within a structure that ensures clarity and reinforces quality, and must not be altered. Likewise for student groups, it’s important to choose a logo and apply it consistently. By using this new student group logo, your club’s identity will gain recognition through its association with the UB brand.
Alternatively, you are permitted to create your own logo. However, it cannot be combined with the master brand lockup or any other UB trademark. You are also not permitted to use elements of UB trademarks, such as the interlocking UB or crest, within your own logo. In the text part of your logo, you may use the initials UB, but you may not use University at Buffalo or UBuffalo.
Only the configurations you see here are permitted. The club’s name can never appear above or to the left of the pentagon.
Please note that there is a built-in white border around the perimeter of the club emblem. This border is intentional. It creates a visual barrier between the emblem and the background color.