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Brand Training Videos

Gain insight into the various aspects of the UB brand—and how it all works together to tell our story—with these helpful videos. Each one offers practical tips, illustrative examples and answers to common questions. 

Working in Digital?

New training specific to working in UB digital spaces are added every month to our Web Management site. Take a look.

Topics Index

Brand Master Class: Training for UB Communicators

UB Brand Master Class (8/19/2016)

Presenters: Ologie

This presentation, divided into two sections, dives deep into a range of topics to help ensure that our message, voice and look are on-brand and on-point.

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Morning Session (Part 1) Index:

  • [0:00–5:20] Review of Objectives
  • [05:20–39:00] Messaging Map Discussion: creation process, successes, challenges and questions
  • [39:00–1:29] Visual Language Review: understanding and incorporating the brand guidelines
  • [1:29–2:25] Our Brand Voice and Tone in Action: key verbal elements of the evolved UB brand within our communications

Afternoon Session (Part 2) Index:

  • [0:00–35:00] Communications Sharing: a look at what communicators have been working on
  • [35:00–1:21] Building a Great Communication Brief: a walk-through of the aspects of developing future communications
  • [1:21–1:47] Using Video in Compelling Ways: ten tips for creating or using video for storytelling
  • [2:15 – 2:27] Understanding Audiences: tailoring content to intended audience groups 

 

Building your Strategy and Messaging

Bringing the Brand to Life

Solutions Group Date: August 11, 2016

Presenter:  Elena Conti-Blatto

Index:

  • [0:50]  Course Welcome and Introduction
  • [2:05]  Showing examples of successful works done to date by UC and units across campus and also works in progress

Brand UI Preview - Continued Evolution | Unit Brand Lessons Learned

Solutions Group Date: December 8, 2016

Presenters:  Rebecca Bernstein, Joseph Didomizio, Holly Acito, Jackie Hausler & Nick Peterson 

Index:

  • [0:00]  Course Welcome and Introduction

          Lessons Learned 

  • [01:44]  Philanthropy and Alumni Engagement:  How our business strategy changed once we examined our focus
  • [15:25]  School of Engineering and Applied Sciences:  Using analytics to narrow our selection of key pages
  • [30:00]  School of Public Health and Health Professions:  Considerations for elevating how your information architecture (IA) performs for your users 
  • [39:33]  School of Public Health and Health Professions: HOW we are changing our story telling efforts (hint: it has to do with videos)

Brand UI Preview

  • [47:34]  Brand UI: Sharing our thoughts as we evolve the UI

 

Best Practices: Learning from your Peers

Brand UI Preview - Continued Evolution | Unit Brand Lessons Learned

Solutions Group Date: December 8, 2016

Presenters:  Rebecca Bernstein, Joseph Didomizio, Holly Acito, Jackie Hausler & Nick Peterson 

Index:

  • [0:00]  Course Welcome and Introduction

          Lessons Learned 

  • [01:44]  Philanthropy and Alumni Engagement:  How our business strategy changed once we examined our focus
  • [15:25]  School of Engineering and Applied Sciences:  Using analytics to narrow our selection of key pages
  • [30:00]  School of Public Health and Health Professions:  Considerations for elevating how your information architecture (IA) performs for your users 
  • [39:33]  School of Public Health and Health Professions: HOW we are changing our story telling efforts (hint: it has to do with videos)

Brand UI Preview

  • [47:34]  Brand UI: Sharing our thoughts as we evolve the UI

 

Brand UI Preview and Brand Color Theory | Unit Brand Lessons Learned

Solutions Group Date: November 10, 2016

Presenters:  Rebecca Bernstein, Nick Peterson & Jessica Kane

Index:

  • [0:00]   Course Welcome and Introduction
  • [02:45]   Brand User Experience, Identity, Applying your color strategy & New features
  • [40:30]   Case Study:  How International Admission's color strategy supports their business needs
  • [1:03:00]   Timetable for rollout

 

Writing for the Brand

Writing for the Brand

Solutions Group Date: July 14, 2016

Presenter:  Laura Silverman

Index:

  • [1:49]   Course Welcome and Introduction
  • [4:41]   Overview and definitions
  • [5:55]    What we say: brand positioning, attributes, message map
  • [10:24]   How we say it: brand expression, personality traits, Storytelling framework: Here is How
  • [15:29]  Examples & Tips


Bringing the Brand to Life

Solutions Group Date: August 11, 2016

Presenter:  Elena Conti-Blatto

Index:

  • [0:50]  Course Welcome and Introduction
  • [2:05]  Showing examples of successful works done to date by UC and units across campus and also works in progress

Brand UI Preview - Continued Evolution | Unit Brand Lessons Learned

Solutions Group Date: December 8, 2016

Presenters:  Rebecca Bernstein, Joseph Didomizio, Holly Acito, Jackie Hausler & Nick Peterson 

Index:

  • [0:00]  Course Welcome and Introduction

          Lessons Learned 

  • [01:44]  Philanthropy and Alumni Engagement:  How our business strategy changed once we examined our focus
  • [15:25]  School of Engineering and Applied Sciences:  Using analytics to narrow our selection of key pages
  • [30:00]  School of Public Health and Health Professions:  Considerations for elevating how your information architecture (IA) performs for your users 
  • [39:33]  School of Public Health and Health Professions: HOW we are changing our story telling efforts (hint: it has to do with videos)

Brand UI Preview

  • [47:34]  Brand UI: Sharing our thoughts as we evolve the UI

 

Capturing the Brand in our Images

Capturing UB’s brand in our Imagery

Solutions Group Date: June 9, 2016

Presenters:  Rebecca Farnham & Nick Peterson

Index:

  • [0:25]  Course Welcome and Introduction
  • [03:55]  A walk through the 7 principles of UB brand imagery
  • [44:25]  What to keep in mind when choosing best imagery
  • [57:04]  Where to find your images (including a preview of the upgraded UB Photo Database)