Jacobs School of Medicine and Biomedical Sciences Nomenclature and Style Guide

The Jacobs School of Medicine and Biomedical Sciences is a large, complex and dynamic part of UB’s commitment to research and academic excellence. This guide provides definitive instruction on how to reference the Jacobs School with accuracy and consistency.

 

General guidance

School vs. building

The Jacobs School of Medicine and Biomedical Sciences is the name of UB’s medical school. The Jacobs School of Medicine and Biomedical Sciences confers medical degrees and comprises an academic curriculum, academic departments, research facilities, faculty, staff, students and alumni. It occupies several buildings and offices on UB’s South Campus and Downtown Campus.

The new building at Main and High streets in Buffalo is the new home of the Jacobs School of Medicine and Biomedical Sciences. However, this new building is not the “medical school.” Do not refer to the building as the school.  

Editorial usage

Headlines

Use full name whenever possible: “Jacobs School of Medicine and Biomedical Sciences.”

For headlines where space or word count is limited, “Jacobs School” is acceptable.  

First reference

First/formal reference in all external uses is always “Jacobs School of Medicine and Biomedical Sciences at the University at Buffalo” (the name of the university always follows the name of the school).

For internal uses, where the Jacobs School’s affiliation with the university is known, it is acceptable to use “Jacobs School of Medicine and Biomedical Sciences at UB” or “Jacobs School of Medicine and Biomedical Sciences.”

Acceptable second, third, fourth reference, etc.

“Jacobs School.” This includes usage on UB websites and in social media, news releases, alumni magazine stories, UBNow stories, marketing copy in ads, and viewbooks, voiceovers, captions, speeches, posters, etc. 

For example (news release):

BUFFALO, N.Y. — A professor and cardiologist in the Jacobs School of Medicine and Biomedical Sciences at the University at Buffalo is a member of the committee that has issued a new practice guideline for treating sudden cardiac death (SCD).

Anne B. Curtis, MD, SUNY Distinguished Professor and Charles and Mary Bauer Professor and Chair of the Department of Medicine in the Jacobs School of Medicine and Biomedical Sciences at UB, was among the nation’s top cardiologists who worked on developing the 2017 AHA/ACC/HRS Guideline for Management of Patients With Ventricular Arrhythmias and the Prevention of Sudden Cardiac Death.

The guidelines were issued Oct. 30 by the American Heart Association, the American College of Cardiology and the Heart Rhythm Society.

While researchers at the Jacobs School and other institutions are working to screen and predict who is most at risk for SCD, the condition accounts for as many as 20 percent of all deaths.

For example (UBNow story or story posted to the Jacobs School website):

Instruction the priority as Jacobs School of Medicine and Biomedical Sciences heads downtown

By ELLEN GOLDBAUM

It has begun. Six years after the decision was made to relocate the Jacobs School of Medicine and Biomedical Sciences downtown, the move-in is underway.

Up the street from the new John R. Oishei Children’s Hospital, where physicians (including UB faculty), staff and patients relocated last week, the move into the sparkling new downtown home of the Jacobs School at 955 Main St. on the Buffalo Niagara Medical Campus is proceeding in a series of carefully coordinated stages.

Do not use “the medical school,” “UB’s medical school” or “school” as a second, third or fourth reference for Jacobs School of Medicine and Biomedical Sciences. Exceptions: Use of these terms is permitted in cases where it would be redundant or confusing to use multiple first and second references in the same sentence.

For example:

The late Peter Ayers Nickerson, a beloved University at Buffalo faculty member who spent nearly 50 years teaching in the Jacobs School of Medicine and Biomedical Sciences at UB, has given $4.5 million to the school.

Generic references

Generic references to the school’s facilities and programs are permitted within a narrative where the full name of the Jacobs School has already been established. Examples: medical school building,” “medical school curriculum,” “medical school labs,” “medical students.”

Note: The use of acronyms, initialisms or abbreviations, such as “JSMBS” or “Jacobs SMBS,” is prohibited. Exception: “JSMBS” can be used within the UB HUB or other internal systems to designate room locations within the Jacobs School building (JSMBS 101, for example).

First person quoted in a narrative

Identification should be full: Michael E. Cain, MD, dean of the “Jacobs School of Medicine and Biomedical Sciences at the University at Buffalo.” Thereafter, identification of additional people quoted can be “Jacobs School” or simply their title and department.  

For example (news release):

Note: UB Mini Med School is an official name

New advances and treatments for cancer is topic of UB Mini Med School

BUFFALO, N.Y. — The UB Mini Med School, a public service, community education program of the Jacobs School of Medicine and Biomedical Sciences at the University at Buffalo, will present a series in December on “Cancer: Introduction, Advances, Research and Treatment.”

“People are always interested in learning more about cancer because everyone’s been affected in some way, but also because it’s so complex and new therapies are being developed all the time,” said Marc Ernstoff, MD, the Katherine Anne Gioia Chair of Medicine at Roswell Park and chief of the division of oncology at the Jacobs School of Medicine and Biomedical Sciences at UB.

The series provides a comprehensive introduction to cancer, ranging from how cancer starts to the innovative ways that the body’s immune system is being harnessed to fight it.

Roseanne Berger, MD, Mini Medical School director and senior associate dean for graduate medical education in the Jacobs School, said: “The UB Mini Med School is pleased that our colleagues at Roswell Park—one of the nation’s top cancer hospitals—will be sharing their expertise with members of the public.”

Photography

Exterior photos

When selecting exterior photography of the Jacobs School of Medicine and Biomedical Sciences, you must use a photo of the Jacobs School building in which the name of the Jacobs School is visible and legible. It is permissible to use multiple exterior shots of the Jacobs School building in a montage or series of photos; however, the dominant or initial photo must be one where the Jacobs School name is visible.

The exterior photos in the gallery below have been selected for use. Note: Photos 7, 8, 9 and 10 in this gallery are best used only when the photo is able to run at a larger size.

Use of exterior photos of other Jacobs School-affiliated buildings, such as the Clinical and Translational Research Center, is permissible in content or materials about the people, research initiatives and/or facilities of the respective center.

Interior photos

Interior photos of the Jacobs School building or of other Jacobs School facilities are permitted for use in stories about or mentioning the Jacobs School’s people, research initiatives and/or facilities.

Social media

Naming convention

Acceptable uses on social media are “Jacobs School of Medicine and Biomedical Sciences” or “Jacobs School” (see hashtag protocol below for guidance on including the name of the university).

On channels where space or character count is limited, “Jacobs School” is preferred. This applies to channels including:

  • Snapchat
  • Instagram Stories
  • Twitter
  • Periscope

Hashtag protocol

Use #UBuffalo in all posts, as appropriate by channel.*

When the hashtag is used as part of the full/formal name of the school, the name of the university always follows the name of the school. For example, “Jacobs School of Medicine and Biomedical Sciences at #UBuffalo” or “Jacobs School at #UBuffalo”.

Do not use “#UBuffalo’s Jacobs School of Medicine and Biomedical Sciences” or “#UBuffalo’s Jacobs School”.

Note: The hashtag (#UBuffalo) does not have to be included as part of the full/formal name as long as it is included within the post text. 

For example:

We’re moving in! The Jacobs School of Medicine and Biomedical Sciences is quickly settling into its new home in downtown Buffalo. We’re just one week away from #UBuffalo’s grand opening celebration!

*For channels that do not use hashtags, the preferred usage is Jacobs School at UB or Jacobs School of Medicine and Biomedical Sciences at UB.

Suggested social media handles and profile name

The following social media handles were reserved for the Jacobs School on Facebook, Twitter and Instagram for brand protection purposes. Any use of these handles is contingent upon the creation of a unique social media strategy for each/any channel by the Jacobs School. It is best practice to secure handle/profile name on at least three primary social networks (Facebook, Twitter and Instagram) in order to make an institution’s social media presence consistent and easier to find.

Handles

The recommended handle for use by the Jacobs School is @JacobsMedUB. By including UB in the handle, the school/university effectively “owns” the handle. Including Med in the handle will help to minimize confusion with other entities, like the Jacobs Management Center (School of Management), Jacobs School of Music (Indiana U), Jacobs School of Engineering (UCSD), etc.

These additional handles have been reserved on all three channels (Facebook, Twitter and Instagram). However, @JacobsMedUB is the recommended choice.

  • @JacobsSchoolUB
  • @UBJacobsMed
  • @UBJacobsSchool

Profile name

When creating the name of the page profiles on social, we recommend being as consistent as possible across channels. Many platforms have character restrictions (typically 50 characters). You will not be able to accommodate the full/formal name on most channels. For SEO purposes, it is also important to include the name of the university. With these points in mind, recommended usage is “Jacobs School at University at Buffalo” across all channels.

Logos, marks, graphics

The Jacobs School has an approved lockup that adheres to the university’s brand and identity standards. It is the only logo approved for use:

Jacobs School of Medicine and Biomedical Sciences 2-line lockup
Jacobs School of Medicine and Biomedical Sciences 1-line lockup

Jacobs School departments, programs, centers and offices also have approved lockups. A few examples:

Department of Pediatrics lockup
Gross Anatomy Lab lockup
PhD Program in Biomedical Sciences lockup
Office of Medical Admissions lockup

All current and future named spaces at the Jacobs School should adhere to the university’s brand and identity standards. For example:

Behling Simulation Center lockup

Apparel and logoed products

Approved logos and lockups, such as those identified above, can be used according to the brand and identity standards and protocols established by UB’s Trademarks and Licensing Program.

Environmental brand guidelines

All environmental expressions for the Jacobs School of Medicine and Biomedical Sciences should follow environmental brand guidelines, noted on the UB brand site.

Academic citations

Use the full name of the Jacobs School, followed by the name of the university: 

For example (academic or scholarly journal):

The Neuroscientist

“How Schwann Cells Sort Axons”

M. Laura Feltri

Stefano Carlo Previtali

Hunter James Kelly Research Institute, Departments of Biochemistry and Neurology, Jacobs School of Medicine and Biomedical Sciences at the University at Buffalo, Buffalo, NY, USA

Institute of Experimental Neurology, Division of Neuroscience, IRCCS Raffaele Scientific Institute, Milan, Italy