Having determined exactly where your unit fits into our brand identity architecture, you can download a high-resolution file of the appropriate lockup, as well as our graphic elements and the “Here is how” mark.
By downloading the University at Buffalo’s logo files, you are agreeing to the following:
1. You are authorized to access and use the university’s trademarks for non-commercial purposes.
2. You will comply with all posted policies, including our Trademark and Licensing Policy. We may suspend or deny access to these files if you fail to comply with our posted trademark policies.
3. You will not permit any unauthorized copying, use or distribution of the logos.
4. You acknowledge that UB retains all rights, title and interest in and to all trademarks, service marks, graphics and logos. The logos contained in the download files are owned by UB and are protected by United States law. UB does not grant any express or implied right of ownership of UB’s trademarks under this agreement.
UB hereby grants to you a limited, revocable, non-exclusive, non-transferable, non-sub-licensable use of our logo files for university-approved use only. Use by third parties is granted only for promotional product fulfillment and does not imply a license is granted. Any misuse of this agreement may result in termination of your authorization to access and use UB’s trademarks as well as in legal action.
University Communications is responsible for creating and managing all of UB’s lockups. Always use the provided artwork without modification. Do not add, remove or adjust text, or alter the elements in any way.
You can review rules for usage here, and contact University Communications with questions.
Print and Digital Logos: Print logos are suitable for any printed documents and projects, while digital logos are available for use in websites, presentations and any digitally viewed files.
Merchandise Logos: Merchandising logo versions include a ® or ™ symbol. The symbol must be used on any and all promotional and/or retail items, such as pens, T-shirts, USBs, display banners, environmental graphics and vehicles.