Download UB Logos, Marks and Graphics

Having determined exactly where your unit fits into our brand identity architecture, you can download a high-resolution file of the appropriate lockup, as well as our graphic elements and the “Here is how” mark.

University Communications is responsible for creating and managing all of UB’s lockups. Always use the provided artwork without modification. Do not add, remove or adjust text, or alter the elements in any way.
 
You can review rules for usage here, and contact University Communications with questions.

Review this file format tip sheet to help you select the right files for use in your project.
 

 

Download Options

Print and Digital Logos: Print logos are suitable for any printed documents and projects, while digital logos are available for use in websites, presentations and any digitally viewed files.

Merchandise Logos: Merchandising logo versions include a ® or ™ symbol. The symbol must be used on any and all promotional and/or retail items, such as pens, T-shirts, USBs, display banners, environmental graphics and vehicles.

Marks

Type

Description

Sample

  • Primary Lockup
  • Secondary Lockup
  • Horizontal Lockup
  • Stacked Lockup
  • Includes all color profiles
    and sizes
UB Master Lockup Download.

UB Master Brand Logos and Lockups with SUNY modifier

  • Primary Lockup
  • Secondary Lockup
  • Horizontal Lockup
  • Stacked Lockup
  • Single Line Lockup
  • Includes all color profiles and sizes
UB Master Lockup with SUNY Modifier Download.

UB Secondary Academic Mark—Crest

  • UB Crest
UB Crest.
  • Variations on the Interlocking UB
Interlocking UB.
  • Variations on Spirit Mark
UB Spirit Marks Download.
  • Brand Extensions
Unit Lockup.
  • Sub-Brand
Unit Lockup.

Graphics

Type

Description

Sample

Download

  • Letters
  • Numbers
Graphic Elements: Bullets.

Graphic Elements: Social Media Icons

  • Includes icons for print and digital use
social Media Icons.

Graphic Elements: Patterns

  • Three levels of complexity, from simple to busy.
Graphic Elements: Patterns.
  • Here is How
  • I Am How

 

Graphic Elements: Here is How.
  • Smoke-free icon

 

Smoke-free policy graphic.