Using a communication brief for projects makes it easy for
communicators to identify their content priorities. It also ensures
that each communication carries a consistent voice and a strong
message that focuses on the benefits to the audience.
Our message is what we say; our voice is how we say it, authentically, consistently and recognizably as UB.
Pragmatic, tenacious, inclusive, ambitious, proud and dynamic: These qualities make up our personality and guide our voice.
See our voice, palette, photography, typography and graphic elements come together across a range of sample designs.