Digital Media Guidelines

Please review the following brand guidelines for social media, email signatures, and digital applications.

  • Social Media
    Outlines official brand guidelines for university social media accounts on Facebook, Instagram, LinkedIn, X and YouTube as well as information on the UB Social Site for social media managers and how to access little victor social stickers.
  • Email Signature
    The email messages that you send from your account come from you, but they also represent the University at Buffalo. As part of the university's identity strategy, a consistent and cohesive approach to email signatures is essential to projecting our institutional excellence.
  • Digital Applications
    Provides visual direction for downloadable apps developed specifically for the UB community.