Digital Media Guidelines
Applications for Download
Icons and names developed for apps must align with current brand identity standards as detailed here:
- Do not use any university logo, lockup, mark or the formal academic name, ‘University at Buffalo’, for the app's name or within its icon.
- The letters UB are permissible to use along with the program/product to name the app - however they should not be reflected within or as part of the app's icon.
- Generic iconography should visually represent the app’s functionality or purpose.
- Use brand colors, UB Blue and Hayes Hall White, for the app icon.
Examples
DO use the letters UB to name the app outside of the application icon.
DON'T use the interlocking UB as part of the application icon.
DON'T use the letters UB as part of the application icon or use non-brand colors.
Social Media
UB Social Site
For a complete overview of official university social media channels, policies, best practices and more, visit our UB social site. Created specifically for UB social media practitioners, the site is full of helpful resources and trainings and is continuously evolving. The brand site and UB social site should be referenced together to ensure social media leaders are creating unique, authentic content that’s on brand.
Little Victor Social Stickers
UB’s favorite mascot has been emojified! Little Victor stickers are available for use across official university and Student Association club social media accounts. To request access, please review the usage guidelines and fill out the form on our social site here. Little Victor stickers are strictly limited to social media only.
