Patterns can be used to represent the “how” of our platform, expressing the collaborative and inclusive nature of UB using interconnected lines that express the connections between our students, faculty and staff.

They work best as textural images in instances such as divider pages, backgrounds or interior covers. Patterns can also be cropped to fit a specific area of a design. You are not required to use the entire pattern.

Click the download patterns button to access all patterns shown below. Patterns one through seven are provided as UB Blue linework on a Hayes Hall White background (as shown) and as Hayes Hall White linework on a UB Blue background.

Any of our UB brand colors can be substituted—however—the solid background behind the linework must appear in either UB Blue, Hayes Hall White, Baird Point or Townsend Gray, with the exception of pattern eight which must be used as provided.

Patterns over photography

Patterns (1-7) can also be used as a tinted overlay.
See our Examples page.

Patterns 1-6

Patterns (1-6) can be made less complicated by removing lines within the pattern. You are also not required to use the entire pattern. Cropping is permitted.

Patterns 7-8

Due to the complex nature of patterns seven and eight, we do not allow editing of the linework. Cropping is permitted.

Color modification beyond what is shown for pattern eight is not allowed.