Our library of graphic elements is borne of instructional elements—serving to illustrate the ideas of both “here” and “how.”
This collection of treatments can be used to reinforce hierarchy, guide the viewer, create connections and add emphasis. All graphic elements should be used in strict accordance with these guidelines, to help establish consistency and to make UB communications instantly recognizable.
Our brand has a number of graphic tools that create a unique look and make us distinct from our peers and instantly recognizable. When they’re used consistently, these elements create continuity within our family of materials, across a variety of media.