UB Blue and Hayes Hall White.


Our palette represents the vibrant and tenacious nature of our community, as well as our rigorous academic standards and storied history.

  • Color Palette
    Learn how our brand colors can express our vibrant community, tenacious nature and proud history.
  • Ratios of Color
    Follow these guidelines for balancing UB Blue, negative space and the rest of our palette.
  • Using Color to Express Tone
    From sophisticated to casual and from formal to vibrant, set the mood of your communication with our palette.