UB Blue and Hayes Hall White

Color

Our palette represents the vibrant and tenacious nature of our community, as well as our rigorous academic standards and storied history.

Color Palette
3/14/18
Learn how our brand colors can express our vibrant community, tenacious nature and proud history.
Ratios of Color
5/19/16
Follow these guidelines for balancing UB Blue, negative space and the rest of our palette.
Using Color to Express Tone
1/3/17
From sophisticated to casual and from formal to vibrant, set the mood of your communication with our palette.

Related

Typography
5/19/16
Our purposeful approach to type gives our communications legibility, presence and a distinctive look and feel.
Photography
5/19/16
Photography is a powerful storytelling asset that helps paint a vivid and dynamic picture of UB.
Graphic Elements
1/3/18
Inspired by diagrams and directional symbols, our graphic library expresses the ideas of “here” and “how.”