UB Blue and Hayes Hall White.

Color

Our palette represents the vibrant and tenacious nature of our community, as well as our rigorous academic standards and storied history.

Color Palette
12/3/19
Learn how our brand colors can express our vibrant community, tenacious nature and proud history.
Ratios of Color
8/1/19
Follow these guidelines for balancing UB Blue, negative space and the rest of our palette.
Using Color to Express Tone
8/1/19
From sophisticated to casual and from formal to vibrant, set the mood of your communication with our palette.