Color

Our palette represents the vibrant and tenacious nature of our community, as well as our rigorous academic standards and storied history.

Color Palette
10/15/26
Learn how our brand colors can express our vibrant community, tenacious nature and proud history.

Ratios of Color
10/15/26
Follow these guidelines for balancing UB Blue, negative space and the rest of our palette.

Using Color to Express Tone
10/15/26
From sophisticated to casual and from formal to vibrant, set the mood of your communication with our palette.