Here is how we spell it out


Typography is a robust vehicle for our brand voice. It contributes to how our messages are read and communicated.

  • 8/1/19
    A spectrum of fonts, weights and styles creates a typographic toolbox that’s versatile and expressive.
  • 8/1/19
    Follow these well-defined rules to ensure that UB’s typographic compositions appear refined, consistent and professional.
  • 8/1/19
    For when brand fonts aren’t available, or you’re working in digital applications such as Word or PowerPoint.
  • 9/29/21
    See how tracking, kerning and leading work in various configurations of headlines, subheads, body copy and callouts.