Here is how we spell it out

Typography

Typography is a robust vehicle for our brand voice. It contributes to how our messages are read and communicated.

Typeface Families
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A spectrum of fonts, weights and styles creates a typographic toolbox that’s versatile and expressive.

Usage
10/15/26
Follow these well-defined rules to ensure that UB’s typographic compositions appear refined, consistent and professional.

Font Substitutes
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For when brand fonts aren’t available, or you’re working in digital applications such as Word or PowerPoint.

Sample Settings
10/15/26
See how tracking, kerning and leading work in various configurations of headlines, subheads, body copy and callouts.