Used together, these three typefaces create a clear hierarchy
while making our content legible and engaging.
Sofia Pro is our sans-serif family and a workhorse for our communications.
More Pro is our serif family, performs well at small sizes, in longer-form text and in more sophisticated situations.
Freeland is our display face, should appear sparingly, in headlines only.
Follow these well-defined rules to ensure that UB’s typographic compositions appear refined, consistent and professional.
For when brand fonts aren’t available, or you’re working in digital applications such as Word or PowerPoint.
See how tracking, kerning and leading work in various configurations of headlines, subheads, body copy and callouts.