Brand Extensions

University divisions, colleges, schools, offices and administrative units are highly visible and should always be tied directly to the master brand lockup.

Within the university visual identity system, such units may only have one lockup (“logo”), which is created and maintained by University Communications. Lockups are the only permissible way to graphically represent these groups. No other graphical or typographic treatment, logo or designed permutations of the name that deviate from this construction may be used. New lockup creation must be coordinated through the unit's senior communicator, in collaboration with University Communications.

University Communications is responsible for creating and managing all of UB’s lockups. Always use the provided artwork without modification. Do not add, remove or adjust text, or alter the elements in any way.
 
You can review rules for usage here, and contact University Communications with questions.

There are three categories of Brand Extensions:

Colleges and Schools

Some examples include:

School of Engineering and Applied Sciences

Graduate School of Education

School of Management

School of Social Work

Brand Extension for University at Buffalo School of Architecture and Planning.
Brand Extension for University at Buffalo College of Arts and Sciences.
Brand Extension for University at Buffalo School of Law.

Divisions

Some examples include:

Division of Athletics

Division of University Communications

Student Life

Brand Extension for Division of Athletics.
Brand Extension for University at Buffalo Division of University Communications.
Brand Extension for University at Buffalo Division of Student Life.

Offices and Administrative Units

Some examples include:

Office of the President

Educational Affairs

University Shared Governance

Division of University Advancement

International Education

Undergraduate Academic Advisement

UB Information Technology

Vice President for Finance and Administration

Brand Extension for University at Buffalo Office of the Vice President for Research and Economic Development.
Brand Extension for University at Buffalo Office of Equity, Diversity and Inclusion.
Brand Extension for University at Buffalo University Libraries.
Brand Extension for University at Buffalo Vice President for Health Sciences.

Related Resources