Video Graphics

The graphics outlined below should be used with the standards and best practices listed on the video page.

Looking for video production assistance?

Contact UB’s Video Production Group here

On this page:

Long-Form Video (2-3 minutes)

Used at the opening of a long-form video (2-3 minutes), the following opening title options incorporate official brand typefaces and logo lockups. Each version is available in blue or gray and is designed to appear across the first few seconds of a video. 

An opening title panel isn’t necessary on social media videos or other short-form videos that are less than two minutes long.

Opening Title Variations

Choose one of the following title variations, based on the information required. 

Two-line title
Title Card - Blue - Option 1
Two-line title and slug
Title Card - Gray - Option 2
One-line title and subtitle
Title Card - Blue - Option 3

Lower-Third Variations

The following options can be used for captioning or to identify the people, places or events on screen.

Lower-third (Blue)
Lower 3rd - Blue
Lower-third (Gray)
Lower 3rd - Gray

The UB “Bug”

Maintaining an interlocking UB at the bottom right-hand corner of the frame is essential for identifying the university throughout the run-time of your video. It should expand for a moment at the beginning of the video to reveal the full university name within the stacked master brand lockup , then return to the original interlocking UB for the remainder of the video. 

Videos With Text Overlays

View standards and guidance for text overlays here

Example (Click to Play Video)
volcano video with UB logo in lower right

End Panel

Make this graphic your video’s closing frame to underscore your UB affiliation and provide useful web and social media information. This graphic should be used at the end of all videos produced on behalf of the university.

Video Outro graphic

Downloads

Download a package of files that you can use to customize graphics for your video project.

Included in this .ZIP file:

  • Layered Photoshop files to customize text in the opening title and lower-third title graphics.
  • Transparent .PNG files that you can layer directly into your video editing software.
  • An end card to use as the closing frame of your video.