Video is an increasingly prominent tool for communication, and text—whether as an opener and/or as captions—can serve a critical role in maximizing the message. To make sure your text and other video graphics are clear, credible and on brand, review these templates and guidelines.
Used at the opening of a long-form video (2-3 minutes), the following options can help you create opening titles that incorporate official brand typefaces and logo lockups to uphold the UB brand expression. Each version is available in blue or gray and is designed to overlay your video image.
Two-line title example
Two-line title example preceded by a “kicker” title.
Single-line title example followed by a two-line subtitle
The following options can be used for captioning or to identify the people, places or events on screen.
Social media videos benefit from active captioning that draws in the viewer even when the sound is turned off. There is some flexibility on social media when it comes to caption styling, but it’s important to retain brand standards for typeface and color. Consider where the video will be used and how it will be seen. Typeface treatment and background color should remain consistent throughout the video to limit visual complexity, but caption placement can vary to best complement the imagery.
An opening title panel isn't necessary for use on social media or to introduce short-form videos that are two minutes or less in length.
Use of the interlocking UB in the lower right portion of a video is a great way to reinforce the brand. Depending on the video’s format, the opacity of the interlocking UB can be adjusted from solid white to a transparent tint of white.
Make this graphic your video’s closing frame to underscore your UB affiliation and provide useful web and social media information. This should be used at the end of all videos produced on behalf of the university.
Download a package of files that you can use to customize video title graphics for your own video project.
Included in this .ZIP file: