True Blue.

Celebrating the power and the pride of the UB community.

True Blue isn’t just a color; it’s a spirit. It’s an invitation to you, and to the entire UB community, to show our pride and celebrate our common connection. It highlights the ways that students, faculty, staff and alumni personify UB every day—in the classroom and in the community, on the field and in the stands, here on campus and in places around the world. 🤘

Spirited. Connected. Inspired. Unstoppable. We are all True Blue.

Get Your UB Gear

Find the latest UB merch from one of these officially licensed, on-campus retailers to show your True Blue pride.

It starts in the stands.

True Blue student club logo.

Nobody shows pride better than the UB True Blue student club, known as the rowdiest student section in the MAC. Backed by UB Athletics, the club has been supporting UB Bulls since 2007 by showing up with energy, noise and unmatchable spirit.  

Go Bulls Little Victor.

Catch your Bulls in action!

We're always cheering for our Bulls, no matter the season, no matter the weather. Check out the latest game recaps, scores and schedules for all of your UB Bulls NCAA Division I intercollegiate sports teams.