True Blue.

Celebrating the power and the pride of the UB community.

True Blue isn’t just a color; it’s a spirit. It’s an invitation to you, and to the entire UB community, to show our pride and celebrate our common connection. It highlights the ways that students, faculty, staff and alumni personify UB every day—in the classroom and in the community, on the field and in the stands, here on campus and in places around the world. 🤘

Spirited. Connected. Inspired. Unstoppable. We are all True Blue.

See what being True Blue is all about

Share your True Blue pride

Participate in True Blue Fridays

Faces & Voices
portrait of tammie.
“I'm proud to be part of the UB community. It's a university that goes beyond just academic success. It's really a family.”
1/30/25

Tammie Lee Demler Faculty, School of Pharmacy and Pharmaceutical Sciences

Portrait of Imani Muhammad Graham.
“I think of the people at UB-my advisors, my professors, my classmates, the people I was in clubs with-and I felt supported.”
1/30/25

Imani Muhammad-Graham BS '22, MS '24

portrait of alyssa.
“UB offers so many opportunities to explore different hobbies and career paths, and that has made my college experience so memorable.”
1/30/25

Alyssa BS '22

Dawnavyn James.
“I really appreciate having this small community of people that I can learn from.”
1/30/25

Dawnavyn James Student 

portrait of Matt Taboni.
“At UB I've never worried about not being able to accomplish something because I know there's so much opportunity, networks and people to support me.”
1/30/25

Matthew, MBA '25

grace.
“I've never been a part of an environment where it was so easy to meet people that had the same genuine interests.”
1/30/25

Grace Student

portrait of nick taboni.
“Everyone who goes to UB is always just so proud to be part of it.”
1/30/25

Nicholas BS and BS '21, DPT '23

portrait of keenan gibbons.
“I'm really proud to be part of UB because  everyone is working towards the same goal of establishing UB as a top-tier public research institution.”
1/30/25

Keenan Gibbons Staff, School of Public Health and Health Professions

portrait of daniela sandler.
“The level of academic excellence here is exceptional.”
1/30/25

Daniela Sandler Faculty, School of Architecture and Planning

Ethen.
“It truly is the diversity of people at UB that makes it great.”
1/30/25

Ethan BS '24

Portrait of Pete Logiudice.
“UB is so important to me. It's part of my fabric.”
1/30/25

Pete Logiudice Staff, Employee Engagement and Success

Daphne.
“I am proud to be part of such a welcoming community and to have so many opportunities provided to me.”
1/30/25

Daphne BS '22

Takesha Leonard portrait.
“I'm most excited about bringing that love, passion and heart of UB to our communities and other students.”
1/30/25

Takesha Leonard Dean's Advisory Council, BS '01, CAS '22

Ben Fabian.
“The goal of our office is to make sure that when students need help here, they never feel alone and they always have somebody to help them with whatever they’re going through.”
1/30/25

Ben Fabian Associate Director for Student Support and Resources

emma.
“Seeing how much UB does in various communities and the advancements in technology that take place here are incredible.”
1/30/25

Emma BFA '22

portrait of eric syty.
“Athletics gives you that feeling of family. It's a sense of pride, there's nothing that beats it.”
1/30/25

Eric Syty Staff, International Student Services

Jim Atwood.
“The friendliness and diversity at UB are wonderful.”
1/30/25

Jim Atwood Faculty, College of Arts and Sciences

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Get Your UB Gear

Find the latest UB merch from one of these officially licensed, on-campus retailers to show your True Blue pride.

UB Bulls Team Shop

UB Bookstore

Campus Tees

It starts in the stands.

True Blue student club logo.

Nobody shows pride better than the UB True Blue student club, known as the rowdiest student section in the MAC. Backed by UB Athletics, the club has been supporting UB Bulls since 2007 by showing up with energy, noise and unmatchable spirit.  

Learn more and join now
Go Bulls Little Victor.

Don't miss the MAC-tion!

Cheer on your Bulls, no matter the season, no matter the weather. Check out the latest recaps, scores and schedules for all of your UB Bulls NCAA Division I intercollegiate sports teams.

Scores, schedules and more