True Blue.

Celebrating the power and the pride of the UB community.

True Blue isn’t just a color; it’s a spirit. It’s an invitation to you, and to the entire UB community, to show our pride and celebrate our common connection. It highlights the ways that students, faculty, staff and alumni personify UB every day—in the classroom and in the community, on the field and in the stands, here on campus and in places around the world. 🤘

Spirited. Connected. Inspired. Unstoppable. We are all True Blue.

See what being True Blue is all about

Share your True Blue pride

Participate in True Blue Fridays

Faces & Voices
“UB offers so many opportunities to explore different hobbies and career paths, and that has made my college experience so memorable.”
2/8/22

Alyssa

Student

“I chose UB because it is a top SUNY school with a great engineering program and a lot of diversity.”
4/17/23

Esther Saula
Civil engineering student

“Studying engineering at the University at Buffalo is an absolute privilege, and the faculty and staff are second to none.”
11/21/22

Cameron Grace
Aerospace engineering student

“UB is one of the most welcoming universities to international students, and I like its inclusive research environment.”
6/17/22

Jiale Xu

PhD '20, environmental engineering  

“The university and the people here really care, and can really make a difference in your life.”
1/29/21

Viva Ayvar, student

“Seeing how much UB does in various communities and the advancements in technology that take place here are incredible.”
2/8/22

Emma

Student

“I'm most excited about bringing that love, passion and heart of UB to our communities and other students.”
11/10/22

Takesha Leonard

Mentor and Student, School of Nursing

“At UB I've never worried about not being able to accomplish something because I know there's so much opportunity, networks and people to support me.”
11/10/22

Matthew

Student

“There is such a wonderful family of support and melting pot of fresh ideas at this school.”
1/6/14

Dylan Burns

Architecture BS '16

“Join a club, society, or Greek organization at UB. The sense of community changed my entire college experience for the better.”
1/18/22

Madison Ciccarella
Mechanical engineering student

“Everyone who goes to UB is always just so proud to be part of it.”
11/10/22

Nicholas

Student

"UB has a reputation not only for the diversity of its student body, but for the camaraderie and enriching lifestyle created by students and faculty."
4/23/21

Jaclyn Morrison-Cole, MD ’11
Jacobs School of Medicine and Biomedical Sciences

“Through student clubs I have found a sense of community with people that motivate me and inspire me every day. ”
11/21/22

Lisa Kanbur
Computer science student

“The friendliness and diversity at UB are wonderful.”
2/8/22

Jim Atwood

Faculty, College of Arts and Sciences

“I'm proud to be part of the UB community. It's a university that goes beyond just academic success. It's really a family.”
11/10/22

Tammie Lee Demler

Faculty, School of Pharmacy and Pharmaceutical Sciences

“It truly is the diversity of people at UB that makes it great.”
2/8/22

Ethan

Student

“What I like the most are the people and community at UB! Everyone here is super welcoming and kind. ”
4/26/22

Angelique Jan Miane
 Mechanical Engineering Major

“I am proud to be part of such a welcoming community and to have so many opportunities provided to me.”
2/8/22

Daphne

Student

“Athletics gives you that feeling of family. It's a sense of pride, there's nothing that beats it.”
11/10/22

Eric Syty

Staff, International Student Services

“I made the choice to come to UB because it was a diverse atmosphere that I think no other university offers.”
6/22/21

Brian Brown II, student

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Points of Pride

Get Your UB Gear

Find the latest UB merch from one of these officially licensed, on-campus retailers to show your True Blue pride.

UB Bulls Team Shop

UB Bookstore

Buffalo Gift and Greek

Campus Tees

It starts in the stands.

True Blue student club logo.

Nobody shows pride better than the UB True Blue student club, known as the rowdiest student section in the MAC. Backed by UB Athletics, the club has been supporting UB Bulls since 2007 by showing up with energy, noise and unmatchable spirit.  

Learn more and join now