From the campus we chose, to the teams we cheer, to the community we cherish—we are all True Blue. Together, we celebrate our heritage and uniqueness through the stories below. 💙
We see this as a long-term effort to create a stronger sense of belonging among the UB community, which we believe is something many people want to share in.
UB Vice President of University Communications, John DellaContrada, remarking on the launch of True Blue