From the campus we chose, to the teams we cheer, to the community we cherish—we are all True Blue. Together, we celebrate our heritage and uniqueness through the stories below. 💙
We see this as a long-term effort to create a stronger sense of belonging among the UB community, which we believe is something many people want to share in.
John Della Contrada in New initiative deepens meaning of 'True Blue' pride
It was rung at both of my graduations, and I brought it to Mark’s graduation and rang the cowbell for him.
Mary Busch on her family’s tradition of bringing a cowbell to commencement ceremonies in UB connections run deep in this ‘True Blue’ family
I really enjoy seeing the lake when it’s covered in snow or glistening under the sun.
Ella Couchman on her favorite campus setting in Capturing the True Blue magic of UB’s most beloved spaces
We see it at games, of course, but we also see pride in UB being expressed all over campus and on social media. There’s a strong sense of camaraderie.
Devon Jerla in New initiative deepens meaning of ‘True Blue’ pride