Read Our True Blue Stories

I’ve always enjoyed watching sports, but for me, it’s more about school spirit … showing myself and others that this is why I’m here.

Alyssa Gomez on being a part of UB True Blue in School spirit at heart of student club

I really enjoy seeing the lake when it’s covered in snow or glistening under the sun.

Ella Couchman on her favorite campus setting in Capturing the True Blue magic of UB’s most beloved spaces

It was rung at both of my graduations, and I brought it to Mark’s graduation and rang the cowbell for him.

Mary Busch on her family’s tradition of bringing a cowbell to commencement ceremonies in UB connections run deep in this ‘True Blue’ family

Just being there with the team … and feeling like I might actually have helped a little bit by cheering them on and getting the crowd pumped — that was the most rewarding part.

Jared Gavin on his time playing UB’s mascot in An inside look at Victor E. Bull

We see it at games, of course, but we also see pride in UB being expressed all over campus and on social media. There’s a strong sense of camaraderie.

Devon Jerla in New initiative deepens meaning of ‘True Blue’ pride

We see this as a long-term effort to create a stronger sense of belonging among the UB community, which we believe is something many people want to share in.

John Della Contrada in New initiative deepens meaning of 'True Blue' pride