Nobody shows pride better than the UB True Blue student club, known as the rowdiest student section in the MAC. Backed by UB Athletics, the club has been supporting UB Bulls since 2007 by showing up with energy, noise and unmatchable spirit.
Share your True Blue pride in virtual meetings.
Wear your UB blue every Friday with the rest of the campus community! 🧢🤘
Find the latest UB merch from one of these officially licensed, on-campus retailers to show your True Blue pride.