Wear your blue.

True Blue Fridays

Wear your UB blue every Friday with the rest of the campus community! 🧢 🤘

We want to see your most spirited photos!

Attend a campus event

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It starts in the stands.

True Blue student club logo.

Nobody shows pride better than the UB True Blue student club, known as the rowdiest student section in the MAC. Backed by UB Athletics, the club has been supporting UB Bulls since 2007 by showing up with energy, noise and unmatchable spirit.  

Get Your UB Gear

Get UB gear from one of these officially licensed retailers to show your True Blue pride.