Become a True Blue Ambassador

Get into the spirit.

It starts in the stands.

True Blue student club logo.

Nobody shows pride better than the UB True Blue student club, known as the rowdiest student section in the MAC. Backed by UB Athletics, the club has been supporting UB Bulls since 2007 by showing up with energy, noise and unmatchable spirit.  

Attend a campus event

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Virtual Blue

Share your True Blue pride in virtual meetings.

Bronze bison True Blue virtual background.

Show off your blue.

True Blue Fridays

Wear your UB blue every Friday with the rest of the campus community! 🧢🤘

We want to see your most spirited photos!

Get Your UB Gear

Find the latest UB merch from one of these officially licensed, on-campus retailers to show your True Blue pride.