Get Involved

What makes you True Blue?

2/8/22

Click through to see how deep UB spirit runs in our community.

Watching a sunset at Baird Point

2/8/22

Attending a UB homecoming

2/8/22

Participating in International Fiesta

2/8/22

Having a favorite flock of geese on campus

2/8/22

Petting a therapy dog during finals week

2/8/22

Going for that UB cookie

2/8/22

Taking a selfie with the bronze buffalo statue

2/8/22

Kayaking on Lake LaSalle

2/8/22

Feeling the Buffalove

2/8/22

Appreciating the architecture on South Campus

2/8/22

Walking in Letchworth Woods

2/8/22

Humming along with the Hayes Hall clock chime

2/8/22

Strolling through the Solar Strand

2/8/22

Welcoming winter with the first snowfall on campus

2/8/22

Checking out the views from the med school building

2/8/22

Pulling a late night in Silverman Library

2/8/22

Grabbing lunch in the Student Union

2/8/22

High-fiving Victor E. Bull

2/8/22

Working out in Alumni Arena

2/8/22

Getting loud in the stands at a Bulls game

2/8/22

Wearing UB blue gear on Fridays

2/8/22

Bringing a UB flag wherever you travel

2/8/22

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Become a True Blue Ambassador

As a Faculty or Staff Member

As a Student

Get into the spirit.

It starts in the stands.

Nobody shows pride better than the UB True Blue student club, known as the rowdiest student section in the MAC. Backed by UB Athletics, the club has been supporting UB Bulls since 2007 by showing up with energy, noise and unmatchable spirit.

Learn more and join now

Bulls in MAC-tion

Support the Bulls from 500+ miles away as the track team travels to Lexington, KY to compete in the 2026 NCAA East First Rounds. Show your True Blue pride by tuning in or attending these daylong events from May 27-30!

Don't miss a minute

2026 NCAA East First Round Schedule

2026 NCAA East First Round Livestream

2026 NCAA East First Round Tickets

Homecoming and Family Weekend

The tradition continues in 2026!

Immerse yourself in one of UB's most iconic traditions by attending our annual Homecoming and Family Weekend. Don't miss the True Blue fun and festivities, open to all students, alumni, family, and friends!

See what happened last year