What makes you True Blue?
2/8/22

Click through to see how deep UB spirit runs in our community.

Watching a sunset at Baird Point
2/8/22
Attending a UB homecoming
2/8/22
Participating in International Fiesta
2/8/22
Having a favorite flock of geese on campus
2/8/22
Petting a therapy dog during finals week
2/8/22
Going for that UB cookie
2/8/22
Taking a selfie with the bronze buffalo statue
2/8/22
Kayaking on Lake LaSalle
2/8/22
Feeling the Buffalove
2/8/22
Appreciating the architecture on South Campus
2/8/22
Walking in Letchworth Woods
2/8/22
Humming along with the Hayes Hall clock chime
2/8/22
Strolling through the Solar Strand
2/8/22
Welcoming winter with the first snowfall on campus
2/8/22
Checking out the views from the med school building
2/8/22
Pulling a late night in Silverman Library
2/8/22
Grabbing lunch in the Student Union
2/8/22
High-fiving Victor E. Bull
2/8/22
Working out in Alumni Arena
2/8/22
Getting loud in the stands at a Bulls game
2/8/22
Wearing UB blue gear on Fridays
2/8/22
Bringing a UB flag wherever you travel
2/8/22
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Become a True Blue Ambassador

Learn more about this unique program

Get into the spirit.

It starts in the stands.

True Blue student club logo.

Nobody shows pride better than the UB True Blue student club, known as the rowdiest student section in the MAC. Backed by UB Athletics, the club has been supporting UB Bulls since 2007 by showing up with energy, noise and unmatchable spirit.  

Learn more and join now

Attend a campus event

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Virtual Blue

Share your True Blue pride in virtual meetings.

Bronze bison True Blue virtual background.
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Show off your blue.

True Blue Fridays

Wear your UB blue every Friday with the rest of the campus community! ðŸ§¢ðŸ¤˜

We want to see your most spirited photos!

Share your pride with us

Get Your UB Gear

Find the latest UB merch from one of these officially licensed, on-campus retailers to show your True Blue pride.

UB Bulls Team Shop

UB Bookstore

Buffalo Gift and Greek

Campus Tees