This is the messaging map for the university as a whole. The
themes featured below are reflected in all departments and
schools across the institution.
Download the PDF and map your unit’s attributes and
Our brand attributes express who we are as an institution, and characterize our communications and our behaviors
From general advice to UB-specific tips, here are nine ways to keep our copy strong and authentic.
See our voice, palette, photography, typography and graphic elements come together across a range of sample designs.