Style Notes

  • Focus. Use short depth of field and selective focus on tight and medium shots.
  • Framing. Incorporate large amounts of negative space to allow for the overlay of text in layouts. 
  • Subject. Capture candid, authentic moments. Avoid overly posed or staged images. No looking directly at the camera. The exception to this rule is the Portrait category. People being featured in a more personal, in-depth or editorial manner can appear more posed and can be looking directly at the camera.
  • Lighting. Bright, natural, directional light is always preferred. Studio lighting should be subtle. 
  • Composition. Coverage options for focus and framing help build a strong library. Use both selective focus and full focus. Choose short, medium and wide framing options. 
  • Abstract. Objects, especially a lot of the architecture on campus, can be captured in a more abstract manner, focusing on details and nuances rather than the entire structure.