Focus. Use short depth of field and selective focus on tight and medium shots.
Framing. Incorporate large amounts of negative space to allow for the overlay of text in layouts.
Subject. Capture candid, authentic moments. Avoid overly posed or staged images. No looking directly at the camera. The exception to this rule is the Portrait category. People being featured in a more personal, in-depth or editorial manner can appear more posed and can be looking directly at the camera.
Lighting. Bright, natural, directional light is always preferred. Studio lighting should be subtle.
Composition. Coverage options for focus and framing help build a strong library. Use both selective focus and full focus. Choose short, medium and wide framing options.
Abstract. Objects, especially a lot of the architecture on campus, can be captured in a more abstract manner, focusing on details and nuances rather than the entire structure.