Style Notes

Subject.

Capture candid, realistic moments. Avoid overly posed or staged images. Strive to have subjects shown in a more personal and authentic manner.

An example image shot of a candid, authentic moment.

Lighting.

Bright, natural, directional light is always preferred. Studio lighting should be subtle.

An Example of an image that has lots of natural light.

Framing.

Incorporating shots with negative space allows for the overlay of text in layouts.

An Example of an image shot with large amounts of negative space.

Focus.

Use short depth of field and selective focus on tight and medium shots.

An Example of an image shot with short focus.

Abstract.

Objects, especially the architecture on campus, can be captured in a more abstract manner, focusing on details and nuances rather than the entire structure.

An example of an image that is of an abstract architectural detail.

Composition.

To build a strong library, a mix of focus and framing, including tight, medium and wide shots, offers the best range of options for creative applications.