Focus. Use short depth of field and selective focus on
tight and medium shots.
Framing. Incorporate large amounts of negative
space to allow for the overlay of text in layouts.
Subject. Capture candid, authentic moments. Avoid overly
posed or staged images. No looking directly at the camera. The
exception to this rule is the Portrait category. People being
featured in a more personal, in-depth or editorial manner can
appear more posed and can be looking directly at the camera.
Lighting. Bright, natural, directional light is
always preferred. Studio lighting should be stubtle.
Composition. Coverage options for focus and framing
help build a strong library. Use both selective focus and full
focus. Choose short, medium and wide framing options.
Abstract. Objects, especially a lot of the
architecture on campus, can be captured in a more abstract
manner, focusing on details and nuances rather than the entire