2/24/20 Strategy
  • 8/1/19 What is a Brand?
  • 8/1/19 Positioning
  • 8/4/23 Brand Attributes
  • 5/22/19 Brand Expression
  • 1/2/18 Messaging
  • 2/4/22 UB’s Message Map
  • 4/12/16 Our Journey
  • 1/2/18 FAQs
1/27/25 Identity
  • 8/1/19 Brand Identity Objectives
  • 11/11/25 University Logo and Marks
  • 5/23/24 Naming
  • 12/11/23 Spirit Mark
  • 8/7/19 UB Seal
  • 2/6/26 UB Visual Identity System
  • 7/30/25 Usage
  • 7/3/19 Athletics
  • 10/20/25 Student Group Logo
  • 10/20/25 Celebratory and Anniversary Marks
  • 2/11/26 True Blue Guide and Assets
  • 10/19/23 Alumni Marks
RELATED LINKS
  • 7/17/24 UB Downloads
2/24/20 Creative
  • 8/1/19 Copy
  • 5/16/19 Color
  • 8/1/19 Typography
  • 4/4/24 Photography
  • 4/5/16 Video
  • 2/26/24 Graphic Elements
5/19/16 Resources and Tools
  • 10/2/25 Resources and Tools Index
  • 2/4/22 Communication Brief
  • 3/27/20 Mood Boards
  • 3/27/26 Examples
  • 8/4/25 Environmental Guidelines
  • 8/28/20 Training Videos
  • 3/27/19 Templates and Tools
  • 7/17/24 Download UB Logos, Marks and Graphics
  • 1/26/23 Style Guides and Tip Sheets
  • 2/18/24 Digital Media Guidelines
  • 11/1/23 Diversity and Inclusion Guidelines
12/12/24 Trademarks and Licensing
  • 2/6/26 Creating Promotional Products
  • 7/7/23 Policies and Governance
  • 4/11/25 Resources
  • 1/28/26 Information for Vendors
  • 3/11/24 Name, Image and Likeness (NIL)
9/16/25 University Services
  • 9/16/25 Media Buying
  • 4/8/24 Portrait Studio
  • 12/2/25 Creative Services