Yotam Ophir on the Rise of AI-Generated Buffalo Bills Content
The Buffalo News quoted Yotam Ophir, associate professor in the Department of Communication, in an article on why misleading, AI-generated social media posts about the Buffalo Bills are on the rise.
Associate Professor Yotam Ophir was featured in The Buffalo News in a story examining the growing wave of AI-generated social media posts about the Buffalo Bills. As manipulated sports content becomes more common, Ophir explains why these misleading posts are spreading so quickly and why they’re increasingly difficult for fans to recognize as fake.
Ophir notes that AI tools make it easy for almost anyone to create convincing images and videos, and the emotional nature of sports makes fans especially vulnerable to sharing sensational content without verifying it. He also points out that social media algorithms amplify posts that spark strong reactions—making AI-generated rumors, fabricated player updates, and fake game clips more likely to go viral.
