Yotam Ophir’s New Book Tackles the Roots of Misinformation

Yotam Ophir, associate professor of communication at the University at Buffalo, has released a new book titled Misinformation and Society (Wiley). The book takes a deep dive into the history, psychology, and social consequences of misinformation. 

Ophir emphasizes that misinformation is not a new issue tied only to the internet—it has been part of human communication for centuries. His book explores how changing political climates and technological shifts, such as the rise of social media and artificial intelligence, have reshaped how false information spreads. He also examines why humans are naturally prone to believing misinformation and offers evidence-based strategies for addressing it. Central to his argument is the need for society to decide who bears the responsibility for combating misinformation—governments, tech companies, or others—before effective solutions can be implemented.

Ophir was also recently quoted in The Washington Post in an article discussing former President Trump’s pledge to dismantle the so-called “deep state.” His growing presence in both academic and public discussions underscores the urgent relevance of his work in an era where misinformation continues to shape public opinion and policy.